Please join me at my favorite conference. It will have many Direct Marketing Update subscribers, business owners, and entrepreneurs there, as well as more than 200 speakers, hundreds of workshops along with authors, films, politicians, and more. It’s called FreedomFest. [...]
You could have the best product or service in the existence, but during times of crisis, noise … worry … and fear have your prospect distracted. They may not be listening or even caring. That’s when your marketing must become [...]
The recovery is underway. What should an advertiser or marketer do in this period of recovery? Obviously, every target audience is different. When you consider 44 million people unemployed and thousands of small businesses having gone bankrupt, the marketplace has [...]
What should a marketer do during the recovery period? To properly advertise and market, there are certain things you should and should not do based on our years of experience in marketing during the past five recessions. We [...]
Let me tell you about a new product launch I did that exceeded all expectations … and brought in millions in sales. Marketing health supplements is viciously competitive. Standing out and differentiating one product from another is critical. My client asked me: “How can I best market my supplement? [...]
