So, does multichannel marketing improve email response? My team at CDMG tested a client's email campaign by sending to: Email names only. Email names that also got a direct mail piece, banner ad, and Facebook ads. What were the results [...]
It's a common copy blunder. It cripples response. It's deadly to your marketing in a recession. I’m sure you have all come across these words and haven’t even noticed their subconscious effect on you. Just as power words or hot words influence your prospects to make [...]
This is a once-in-a-lifetime opportunity to break the chains of retail and see your sales soar with direct-to-consumer marketing. I know because I’ve helped guide health, nutrition, and supplement companies to success and dominance through 5 recessions. None have been [...]
When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens in [...]
“Magalogs” are an infomercial in print. Few marketers use magalogs. But they should, because they produce such a powerful response. In direct mail, the most common formats are: Envelope mailings Postcard mailings Self mailers There are other formats, including magalogs, catalogs, bookalogs (see video brief [...]
