If you are using direct mail now or might use it as the recovery takes place, here are four things you should know: #1: Less competition and higher responses. Because of retail closures and work at home, direct mail “clutter” [...]
Companies’ #1 mistake during an economic downturn is to ignore their marketing and advertising strategies. In fact, often companies cut budgets. Having marketed and worked with clients – and even launching products – during 5 recessions, we have a good [...]
You may be overlooking a treasure trove of money sitting right under your nose. And right now, in these uncertain economic times, every cent counts. One of my companies in our integrated marketing and advertising group makes thousands, sometimes hundreds [...]
In my webinar, Marketing and Advertising During the Historic Pandemic Crisis: 7 Emergency Actions Presidents and Marketing Directors Should Do in this Economic Collapse, I identified how some market segments are not only strong but they actually generated tremendous response [...]
Winners of 94 awards, Craig Huey and Caleb Huey, who have helped businesses successfully navigate through 5 recessions, will help you answer the pressing questions weighing on you right now. They’ll explain … Why cutting your marketing and advertising budget [...]
