One of the most powerful response boosters in an email or direct mail letter is the “superscript.” In a time when so many people are working from home, this tactic is even more important. Simply put, a superscript is a [...]
To maximize the number of leads, you never want to ask for too much information. Any time you do ask for more information you will have a decrease in leads. But if you simply ask for their name and say [...]
Make sure your testimonials work for you, not against you. I know … you want your testimonials to look, shape, and feature good-looking, smiling people who, in perfectly articulate and beautiful language, express the many benefits of your product. Here’s [...]
At least 20 states are going forward with plans to reopen on May 1st. As more states and localities open up, and more people get back to work, your marketing must change yet again. Your message must change. Your media [...]
Now is the perfect time to become even more effective in your marketing and advertising. Now is the perfect time to get on top so that, as the economy turns back around, you’re ready to take advantage of the new [...]
