A pandemic is one of the BEST times to market with confidence and persuasive power … whether your prospect is working at home or the office. And there’s no better way to do it that with a disruptive marketing campaign [...]
I love video and TV commercials. They’re a powerful channel to greater profits. I know because I’ve created more than 300 videos and TV commercials over the last 40 years. And right now, thanks to the pandemic and quarantine, TV [...]
There is hope. But you must have vision, and the right strategy and tactics to win big in generating leads and sales. More than 20 states are about ready to have people return to work. Many other states will soon [...]
You’ve got a great product or service at a great price. Half of your creative team wants to place the price prominently on your webpage and the other wants to bury it further in the page. Decisions, decisions. The “show [...]
When crafting your direct response copy, you always want your copy to be dynamic, exciting and alive. One of the best ways to do this is with active, descriptive verbs. Take a look at the following two sentences. Which do [...]
