Direct mail in a Coronavirus online world is generating dramatically higher response rates for home addresses in marketing for consumers and businesses. In the coming post-coronavirus world, we expect the positive results to get even better. Why? Your prospect at [...]
America has shut down. Whether your business is in the business-to-business or business-to-consumer space, you must take immediate action to survive, profit, grow, and yes … dominate your market. What you do now will make all the difference when this [...]
With the amazing power of addressable TV, good 120-minute TV commercials and infomercials are making a comeback … and they’re boosting response. Even better, you can reuse your commercial or infomercial on multiple platforms to increase response rates further. Write [...]
During times of crisis – like what we’re living through now, with the COVID-19 pandemic throwing everyday life and economies into disarray – it’s easy for company presidents and marketing directors to make a costly mistake. Instead of looking at [...]
Direct response TV is booming, thanks to the novel coronavirus. Two factors have collided … Firstly, many mainstream marketers have stopped their marketing and advertising, including malls, travel services, and airlines … and this has created a huge degrease in [...]
