Testing Corner: The Power of Current Events
Here are the headlines on some Facebook ads that my CDMG staff and I did for one of our clients. #1 – There are some really bad candidates for President. #2 – Time to sell? #3 – Crash warning signals [...]
Copy Corner: Use These 11 Power Words to Boost Response
When writing copy for your direct marketing campaign, you only have a few seconds to grab your prospect’s attention. That’s why you must choose your words carefully. As your prospects read, the copy must continuously arouse their interest. Avoid anemic [...]
Generating Capital by Marketing and Advertising: It Just Got Easier and Better
I’ve got good news for you if you’ve been thinking about generating private capital (yes … even at a time like this). Many readers want to generate private capital to use for expansion, marketing and advertising, research and development, retail [...]
Marketing in an Age of COVID-19: 4 Action Steps to Take Now
This pandemic has huge economic consequences on all businesses. And it will change the direction of your marketing and advertising. Our article on “How to Market Successfully During Times of Fear and Turmoil,” gives some fundamental information on what every [...]
[Video] 10 Deal Killers That Will Cripple and Destroy Your Campaign
What’s your prospect’s biggest fear? What are his most common questions? What are her strongest objections? All of these could be deal killers, so make a list. Then write a persuasive paragraph or two addressing them. Watch my video to [...]