Direct mail is powerful. But combined with digital retargeting, it can supercharge your results – doubling or even tripling your response rate … even during times of crises. Direct mail retargeting allows you to identify the physical addresses of your [...]
Disruption. In the financial markets … businesses … life! Store shelves are empty. Schools are closed. Vegas is like a ghost town. Weddings are being cancelled. Restaurants are quiet. Conferences and concerts cancelled. Fear is the most dangerous threat we [...]
At first, it looks like a pop-up, but it’s not. The floater is a separate document that float on top of a web page. (It’s also sometimes called a pop-over.) You can achieve the look right in your HTML code [...]
Relevant online and offline direct response copy is always more effective. Here are several things to think about when writing your copy: Your prospects aren’t looking for hype … they are looking for answers to the problems that keep them [...]
No one has even woken up in the morning and thought, “today I need to subscribe to another investment newsletter.” But many have laid awake at night worrying about their investments … Are they missing opportunities? Are they taking too [...]
