Disaster only ever happens to someone else … At least, that’s what we tell ourselves subconsciously … because if we let the fear of disaster dominate our thoughts, we’d be unable to function productively, if at all. So, from time [...]
Often, what you think will generate a higher response, is not always the case. That’s why testing copy concepts is crucial to improving your response. One concept is that using a question in the headline is dangerous. Unless your audience [...]
We all like to consider ourselves logical and dispassionate when it comes to our decision-making. But the fact is, we are driven by emotions — and so are your prospects and customers. Granted, we aren’t toddlers, doing everything our urges [...]
Recently, our client, Whole Botanics, went back into the mail because its launch campaign was so successful. How did we do it? We followed the direct response rules. And today, I’ll share 35 of those rules with you. Use this [...]
Expensive tickets. Terrible location. So how do you get people to buy theater tickets? You turn to a three-pronged approach, bringing together direct response and multi-channel marketing, and adding the Advanced Transactional Data powerhouse. And that’s what we did for [...]
