One of the biggest mistakes I see in copy written by novice copywriters is the warm-up. It occurs when a writer takes one paragraph (or more) to “set up” the pitch instead of starting strong. It usually goes something like [...]
You’re losing time, money and opportunity if your marketing and advertising are underperforming. And with all the brand-new advances in generating leads and sales – your current marketing approach could probably be doing much better. But with all the options [...]
For consumer marketing, a new study shows the importance of making sure your lead generation or sales ads, landing page and email conversion series are powerfully optimized for mobile users to get a great click-through and conversion rate. Here are [...]
When writing your marketing content, make sure to use sizzling copy. This is the kind of copy that keeps your readers interested...and likely to make a purchase. Sizzling Copy: Use the Right Words There are certain words, that when used, [...]
Let me tell you about a powerful new direct mail tactic to raise response: the videolog. This revolutionary direct mail format actually plays a live video when you open it up. Using powerful direct response copy and art, the videolog [...]
