As a marketer, it is key that you understand your prospects by anticipating their needs, objections and apprehensions. Often, when a prospect hears of a new product, he’s thinking of a reason not to buy it. Your challenge is to [...]
The U.S. Postal Service has something new … something dramatically new. The Post Office has launched an effort to modernize the direct mailing experience with Informed Delivery and EngageOne Video. First, what’s Informed Delivery? It is where the USPS digitally [...]
Launching a new product and a new concept is never easy. But with the right strategy, copy and media it can be done successfully and profitably. Let me give you an example. I received a call from Dr. Bart DiLiddo, [...]
Don’t be misled by the media/Silicon Valley hype. It’s critical that Net Neutrality regulations are not reinstated. Net Neutrality is a misleading label if there ever was one. There is nothing neutral about it. Under Obama, it was a just [...]
One of the most exciting ways private companies are raising money from investors is by using an Integrated multi-channel approach directly marketing to the potential investor. We will be explaining our detailed, award-winning methods in an upcoming webinar at 11 [...]
