It’s been proven time and time again that many marketers lose significant sales because their landing page doesn’t immediately identify what the prospects are looking for. In a nano-second, they are gone. Why exactly are prospects and/or customers at your [...]
Over the years, we innovated the magalog which has been a powerful tool to generate leads and create sales (you can see our video briefing on magalogs here). [huge_it_videogallery id="22"] A magalog works for Business to Business and consumer marketers. [...]
Frequently Asked Questions (FAQs) have been used on traditional websites almost since the first sites appeared. Typically, you will find FAQs at the top of the navigation or sometimes on the bottom. However, what you might not realize is that [...]
I receive numerous requests from clients and Direct Marketing Update readers to have email addresses appended to their database of customer postal addresses. And in a few cases, clients have asked us to append postal addresses to their email files [...]
When I write or critique a marketing project, I find it helpful to follow tested and proven copy formulas to create a winning campaign. You should check your direct mail, landing pages, email, TV commercials and more to see if [...]
