I love using Facebook. It keeps getting better. The latest tool I’m using for clients is Facebook Lead Ads. This is where I can instantly capture a prospect’s email and postal address. Now I can integrate new leads automatically with [...]
Here’s a short 1-minute video on achieving marketing breakthroughs. Not many companies can say they’ve won seven awards in one year. But Creative Direct Marketing Group can. I’ve been honored with seven new awards in the last six months. Four [...]
Search Engine Optimization (SEO) can be your company’s best friend ... or worst nightmare. How? By taking advantage of Google’s latest changes – or ignoring them. Google used to crawl desktop websites to determine SEO. No longer. Google will now [...]
Like the teaser copy on an envelope, the goal of the email subject line is to create curiosity about the email’s content, to entice your prospect to open it and read further. We know that 35% of recipients cited the [...]
This simple copy rule can make or break your campaign. It’s a punctuation rule: Use exclamation points sparingly! Sometimes you do need to punctuate your excitement. But be careful not to go overboard. Too many exclamation points make your copy [...]
