Hillary Clinton continues to dominate with a powerful marketing machine, using advanced data and analytics. During the RNC During the DNC Clinton 218 emails to 21 million people 216 emails Trump 35 emails to 2 million 20 emails [...]
I love helping to turn a tough marketing challenge into a profitable campaign. Over the years, one of the most difficult challenges occurs when a company wants to project a certain image, but not sacrifice response. Let’s look at an [...]
This new advertising sales piece is so unique and counter-intuitive. But it works! In this video brief, you will learn: What a newsalog is How we prepare them for clients How newsalogs generate much higher response Watch the video [...]
There’s no doubt that direct response copy is the most important element of every campaign … but direct response design is not far behind. The visual appearance of your words can dramatically affect their impact. Even the strongest headline can [...]
Your email subject line is the only thing that stands between your recipient and the “delete” button. Right now, you should be planning your upcoming holiday promotions with Halloween, Thanksgiving, and Christmas around the corner. Take a look at this [...]
