Podcast: New Trend For Advertising With 95% of Audiences Responding
Podcast advertising is continuing to show growth in 2023 because of good ROI. 95% of U.S podcast listeners have responded to a CTA (Call To Action) in their advertising. That figure was 97% among frequent listeners. Podcasts are responsive because they are engaged, vertical audiences. They listen intently. They trust [...]
D2C Health Supplement Launch: How the “4 P’s” Copy Formula Created A Powerful Marketing Breakthrough [Award-Winning Campaign]
Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of several formulas I use in creating winning digital ads, addressable TV, direct mail, Facebook, pre-rolls, geofencing, email, landing pages, TV commercials and more. In creating successful marketing, I use copywriting [...]
Recession Marketing Strategy: How TheStreet.com Turned its Marketing and Product Launches Around Despite Recession and Market Volatility
When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens in a recession. Marketers cut back on advertising – and [...]
Testing Corner: Which Ad Worked Best — With Or Without A Photo/Video?
Should you use a video, a photo, or straight copy in your ads? This week’s testing corner, we look at testing ads for format – including editorial vs rich design and with a photo/video vs without. Finally, we tested the headlines. Here were our results: We know editorial ads work [...]
Copy Tip: The Power of Authority
The feel of your copy, the tone, the energy – must come across as authoritative. Authoritative copy means words that include specific information, details, figures and facts that will resonate. Don’t just write that your product of service is unique. Tell the reader why and use concrete examples. Your reader [...]
Podcast: New Trend For Advertising With 95% of Audiences Responding
Podcast advertising is continuing to show growth in 2023 because of good ROI. 95% of U.S podcast listeners have responded [...]
D2C Health Supplement Launch: How the “4 P’s” Copy Formula Created A Powerful Marketing Breakthrough [Award-Winning Campaign]
Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of [...]
Recession Marketing Strategy: How TheStreet.com Turned its Marketing and Product Launches Around Despite Recession and Market Volatility
When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was increasing. [...]
Testing Corner: Which Ad Worked Best — With Or Without A Photo/Video?
Should you use a video, a photo, or straight copy in your ads? This week’s testing corner, we look at [...]
Copy Tip: The Power of Authority
The feel of your copy, the tone, the energy – must come across as authoritative. Authoritative copy means words that [...]