Copy Tip: Excitement in Your Copy
One of the rules in copywriting is using excitement in your copy. Excitement will increase your response. Boring copy will decrease response. Sometimes what’s exciting and important to you isn’t interesting to the prospect. So, you need to understand and key in on his or her needs and concerns, not [...]
Grow Your B2C or B2B ROI: Magnify Your Responses by 89% with Integrated Multi-Channel Marketing
Increase your marketing response by 89% or more. How? By using Integrated, Multichannel Marketing. Let me explain. Marketers are not always right, but the marketplace always is. Presidents and marketing/advertising directors can’t afford to make a mistake… losing time or money. For example, you don’t want to waste time or [...]
Death of Direct Mail?…
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making tragic, strategic, and tactical mistake. Direct mail is still a powerful lead or sales tool for marketing to both consumers and business-to-business—even [...]
Costly: Programmatic Ad Waste…and A Solution
Programmatic ad buys are easy but costly in ad spend and result in less response. In fact, marketers could save, at minimum, $13 billion by cutting click-bait websites from their ad spends using programmatic ad buys. Here is the problem. The average campaign runs on 44,000 websites when just a [...]
Skyrocketing Tax Rates, Socialism, and Small Businesses: Watch My Fox News Interview [VIDEO]
The California Socialist government forced my business to flee the state. So, I moved my business to Tennessee, and I have no regrets. However, it was not an easy choice. Before I made my final decision to move, I was on Mornings with Maria on Fox News. We discussed how [...]
Copy Tip: Excitement in Your Copy
One of the rules in copywriting is using excitement in your copy. Excitement will increase your response. Boring copy will [...]
Grow Your B2C or B2B ROI: Magnify Your Responses by 89% with Integrated Multi-Channel Marketing
Increase your marketing response by 89% or more. How? By using Integrated, Multichannel Marketing. Let me explain. Marketers are not [...]
Death of Direct Mail?…
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents [...]
Costly: Programmatic Ad Waste…and A Solution
Programmatic ad buys are easy but costly in ad spend and result in less response. In fact, marketers could save, [...]
Skyrocketing Tax Rates, Socialism, and Small Businesses: Watch My Fox News Interview [VIDEO]
The California Socialist government forced my business to flee the state. So, I moved my business to Tennessee, and I [...]