Boosting Email, Landing Page And Direct Mail Response: 6 Overlooked Copy Tactics To Lower Risk, More Leads or Sales
How you start a salutation can make or break your response rate. Here are the 6 tactics to follow: Your landing page, direct mail letter, or email needs one little-known copy secret that will increase your response. It's a strategic salutation. Tactic # 1. Your first choice is to use [...]
Using Preemptive Copy to Ease Their Worries In A Recession/Inflation Economy
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. In a time of rising prices and uncertainty, your prospect or customer may cut back on a new purchase. This is especially the case if they are unfamiliar with you. Often, when a prospect [...]
Are You a Marketer of Health and Nutritional Products?
Are you a marketer of health products? Craig will be speaking at Natural Products Expo West on March 8-11 2023 on “7 Trends for Marketing Profitably Through A Recession.” Expo West is the nation’s largest conference – over 20,000 attendees in the health and wellness sector. If you’re going, let [...]
Who Are Radio’s Top Direct Response Advertisers?
Radio is a powerful direct response channel for advertising. Products have been launched by radio. Companies have grown into multimillion-dollar companies with the help of radio advertising. In fact, the top advertisers on radio are direct response marketers. Who are today’s top radio advertisers in 2022? Here is the 2022 [...]
95% Of All Direct Mail Ignores This Little Known Secret to High Response [Video Brief]
I mailed over 12 million direct mail pieces in 2022 for clients. And, I mailed over 1 billion direct mail pieces since I started my ad agency… tested over 10,000 variables… and won 104 awards for the creative. What is one of the most important secrets I use? It’s Strategic [...]
Boosting Email, Landing Page And Direct Mail Response: 6 Overlooked Copy Tactics To Lower Risk, More Leads or Sales
How you start a salutation can make or break your response rate. Here are the 6 tactics to follow: Your [...]
Using Preemptive Copy to Ease Their Worries In A Recession/Inflation Economy
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. In a time of [...]
Are You a Marketer of Health and Nutritional Products?
Are you a marketer of health products? Craig will be speaking at Natural Products Expo West on March 8-11 2023 [...]
Who Are Radio’s Top Direct Response Advertisers?
Radio is a powerful direct response channel for advertising. Products have been launched by radio. Companies have grown into multimillion-dollar [...]
95% Of All Direct Mail Ignores This Little Known Secret to High Response [Video Brief]
I mailed over 12 million direct mail pieces in 2022 for clients. And, I mailed over 1 billion direct mail [...]