Pandemic Marketing Winner: The Hair Coloring Subscription Service That Has Changed Consumer Behavior [Video]
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.5.1" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0"]Have you noticed all the ads on TV, Sirius XM (radio), and online for Madison Reed lately? They sell professional hair coloring products with “salon-quality results.” Their creative approach is powerful. Personal. Real. So it’s [...]
Improving Multichannel Marketing Results: How to Boost ROI by 18%
84%! That’s the percentage of nearly 600 marketers using 4 to 6 channels in their marketing campaigns who report enjoying a much better return on investment than using just 1 or 2. That’s proof that multi-channel marketing is powerful. But, adding just one additional channel to your campaigns could boost [...]
Testing Corner: Do “Quotation Marks” Add Power?
I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and a newsy feel. They make you wonder who’s saying this and why? Best of all, they increase response, evidenced by years of testing. But, exactly where you place the quote [...]
Direct Response Copy Tip: 8 Little-Known 1st Paragraph Rules For Success
Do or die! The first paragraph of your direct mail letter, email, Facebook ad, landing page, digital ads, video script, TV commercial, brochure or other advertising material is one of the most critical elements to your success or failure. You must grab your reader’s attention immediately. In one or two [...]
4 Powerful Direct Mail “Lift Note” Tactics: the Lost Secret to Post Pandemic Recovery and Profits [Video Brief]
Many direct mail envelope mailings today are missing a critical element that increases leads and sales. That is, the lift note. And as it’s name implies, it’s a perfect way to “lift” your response in the pandemic recovery. Many so-called direct mail “experts” or ad agencies don’t use it, but [...]
Pandemic Marketing Winner: The Hair Coloring Subscription Service That Has Changed Consumer Behavior [Video]
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.5.1" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0"]Have you noticed all the [...]
Improving Multichannel Marketing Results: How to Boost ROI by 18%
84%! That’s the percentage of nearly 600 marketers using 4 to 6 channels in their marketing campaigns who report enjoying [...]
Testing Corner: Do “Quotation Marks” Add Power?
I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and [...]
Direct Response Copy Tip: 8 Little-Known 1st Paragraph Rules For Success
Do or die! The first paragraph of your direct mail letter, email, Facebook ad, landing page, digital ads, video script, [...]
4 Powerful Direct Mail “Lift Note” Tactics: the Lost Secret to Post Pandemic Recovery and Profits [Video Brief]
Many direct mail envelope mailings today are missing a critical element that increases leads and sales. That is, the lift [...]