Copy Tip — Motivate Your Prospect With Active Copy
One of the best ways to make your copy clear and engaging is to use the active voice rather than the passive voice. The active voice is the best way to convey your message clearly and more directly. Here’s an example. Passive voice: The FREE Report will be sent to [...]
Testing Corner: Mail / Email Power
I love the new integrated, multichannel marketing strategies where you can test every element (creative, channel, copy, and more) comparatively. Consider the following strategies: Send a direct mail piece to your targeted audience. Send multiple emails (pre, delivery, and post) to the names you’re mailing to. Send banner ads to [...]
4 Critical Questions You Should Be Asking Yourself About Marketing During A Recession – Don’t Miss #4
Critical Question #1: What Have Past Recessions Taught Us? We’ve spent a lot of time looking at past recessions and marketing during economic instability. What you may find surprising is that we see marketing during a recession as a great opportunity to get ahead, differentiate your brand, and consider [...]
5 Powerful, Strategic Steps To Dramatically Build Your Customer Database, Growth, And Profits In A Recession
How do you get new prospects when people are pulling back on spending in a recession— when businesses are closing, unemployment is high, the economy is uncertain? Many CEOs, vice presidents, and marketing managers are asking themselves this question for the second time this year, as many states and cities [...]
Checklist: 34 Powerful Marketing Tips for the Post-Pandemic Christmas, The Economic Recovery…and the Coming January Boom
Christmas … are you going to use the best marketing strategies for Christmas 2020? The expected total sales increase for this holiday season is set to between 4.5 and 5% more than last year...despite the pandemic. The November-January season is traditionally the best time of the year to advertise your [...]
Copy Tip — Motivate Your Prospect With Active Copy
One of the best ways to make your copy clear and engaging is to use the active voice rather than [...]
Testing Corner: Mail / Email Power
I love the new integrated, multichannel marketing strategies where you can test every element (creative, channel, copy, and more) comparatively. [...]
4 Critical Questions You Should Be Asking Yourself About Marketing During A Recession – Don’t Miss #4
Critical Question #1: What Have Past Recessions Taught Us? We’ve spent a lot of time looking at past recessions [...]
5 Powerful, Strategic Steps To Dramatically Build Your Customer Database, Growth, And Profits In A Recession
How do you get new prospects when people are pulling back on spending in a recession— when businesses are closing, [...]
Checklist: 34 Powerful Marketing Tips for the Post-Pandemic Christmas, The Economic Recovery…and the Coming January Boom
Christmas … are you going to use the best marketing strategies for Christmas 2020? The expected total sales increase for [...]