Copy Corner: Use These 11 Power Words to Boost Response
When writing copy for your direct marketing campaign, you only have a few seconds to grab your prospect’s attention. That’s why you must choose your words carefully. As your prospects read, the copy must continuously arouse their interest. Avoid anemic copy and generalities. For example, do not say or indicate [...]
Generating Capital by Marketing and Advertising: It Just Got Easier and Better
I’ve got good news for you if you’ve been thinking about generating private capital (yes … even at a time like this). Many readers want to generate private capital to use for expansion, marketing and advertising, research and development, retail expansion, and much more. A few years back the SEC [...]
Marketing in an Age of COVID-19: 4 Action Steps to Take Now
This pandemic has huge economic consequences on all businesses. And it will change the direction of your marketing and advertising. Our article on “How to Market Successfully During Times of Fear and Turmoil,” gives some fundamental information on what every company needs to be prepared for. You can read that [...]
[Video] 10 Deal Killers That Will Cripple and Destroy Your Campaign
What’s your prospect’s biggest fear? What are his most common questions? What are her strongest objections? All of these could be deal killers, so make a list. Then write a persuasive paragraph or two addressing them. Watch my video to see which 10 deal killers I always ask myself, and [...]
Direct Mail Retargeting: Your “Secret Weapon” For Supercharging Results to Your Multichannel, Integrated Campaign … Even During Crises
Direct mail is powerful. But combined with digital retargeting, it can supercharge your results – doubling or even tripling your response rate … even during times of crises. Direct mail retargeting allows you to identify the physical addresses of your landing page visitors, so that you can send them a [...]
Copy Corner: Use These 11 Power Words to Boost Response
When writing copy for your direct marketing campaign, you only have a few seconds to grab your prospect’s attention. That’s [...]
Generating Capital by Marketing and Advertising: It Just Got Easier and Better
I’ve got good news for you if you’ve been thinking about generating private capital (yes … even at a time [...]
Marketing in an Age of COVID-19: 4 Action Steps to Take Now
This pandemic has huge economic consequences on all businesses. And it will change the direction of your marketing and advertising. [...]
[Video] 10 Deal Killers That Will Cripple and Destroy Your Campaign
What’s your prospect’s biggest fear? What are his most common questions? What are her strongest objections? All of these could [...]
Direct Mail Retargeting: Your “Secret Weapon” For Supercharging Results to Your Multichannel, Integrated Campaign … Even During Crises
Direct mail is powerful. But combined with digital retargeting, it can supercharge your results – doubling or even tripling your [...]