How to Honor Your Brand Without Sacrificing Responses
We love helping to turn a tough marketing challenge into a profitable campaign. Over the years, one of the most difficult challenges we’ve overcome is when a company wants to project a certain image, but not sacrifice response. Let’s look at an example. The magazine New Perspectives Quarterly wanted to [...]
5 Star Ratings: The Powerful Credibility Builder That Boosts Response Rates With Just a Glance
Only one star? Avoid! Avoid! Avoid! Five stars? “If others love it, I’ll love it too.” We’ve all seen it ... We’ve all rated a product or service this way … And we should apply it to our marketing efforts as well … Because it’s a powerful response booster [...]
[Video] How to Create a Winning Landing Page
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation and too many distractions depress response. What you need is to create a winning landing page! Landing pages have ... Strong direct response copy Winning testimonials Videos that grab your prospects [...]
Two Proven Strategies to Generate Leads on a Tight Budget
SurfControl is a global provider of corporate security software. The marketing goal they presented to us was to increase sales of one of their premier products, an Internet filtering software. While SurfControl was focused on the constraints of their budget, we showed them how they could get the same or [...]
The Trick to Truly Effective Marketing
My staff and I are now winners of 91 awards! We are really proud of the latest one, which recognized the effectiveness of one or most recent campaigns that produced 30% response rates. The Summit International Award judges recognized that this campaign was truly effective marketing, and chose us over [...]
How to Honor Your Brand Without Sacrificing Responses
We love helping to turn a tough marketing challenge into a profitable campaign. Over the years, one of the most [...]
5 Star Ratings: The Powerful Credibility Builder That Boosts Response Rates With Just a Glance
Only one star? Avoid! Avoid! Avoid! Five stars? “If others love it, I’ll love it too.” We’ve all seen it [...]
[Video] How to Create a Winning Landing Page
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation and too many [...]
Two Proven Strategies to Generate Leads on a Tight Budget
SurfControl is a global provider of corporate security software. The marketing goal they presented to us was to increase sales [...]
The Trick to Truly Effective Marketing
My staff and I are now winners of 91 awards! We are really proud of the latest one, which recognized [...]