The Little-Known Multichannel, Integrated Marketing Trifecta That Overcomes Price and Location Barriers for Theater Tickets
Expensive tickets. Terrible location. So how do you get people to buy theater tickets? You turn to a three-pronged approach, bringing together direct response and multi-channel marketing, and adding the Advanced Transactional Data powerhouse. And that’s what we did for the Fellowship for the Performing Arts. They wanted to attract [...]
Follow the 3 Golden Rules of Email Marketing for Better Response
Your prospects and current customers are bombarded with emails every day … and the competition for their attention is fierce. To make sure your email gets read, follow these three golden rules. Make sure every email is: Tailor your emails to fit your prospects’ needs and interests, and be sure [...]
6 Direct Response Rules for Perfect Personalization
Personalizing direct mail or email can increase your response … especially to your leads and/or clients. Here are 6 rules to live by … #1. Do NOT Over Personalize Your prospects or clients don’t expect or want you to know everything about them. But it’s powerful to use some personal [...]
Reminder: Response Rates Down, Media Costs Up in the Presidential Primaries
March 3 is Super Tuesday, when 14 states, including California, hold presidential primaries. Avoid Facebook, pre-roll, Google, TV, and radio marketing between now and March 3 at 8 p.m. Pacific time. For direct mail, hold everything ready, but only start up again on February 25. Also, avoid the Tax Depression [...]
Marketing to Parents and Grandparents: GeoSafari Captures Big Sales with This Wildly Successful Magalog!
Parents and grandparents are easy to target for marketing and advertising … and can generate high response and millions in sales. Let’s look at an example of a company that has been successful in marketing to this audience … and how we helped them expand their message beyond retailers to [...]
The Little-Known Multichannel, Integrated Marketing Trifecta That Overcomes Price and Location Barriers for Theater Tickets
Expensive tickets. Terrible location. So how do you get people to buy theater tickets? You turn to a three-pronged approach, [...]
Follow the 3 Golden Rules of Email Marketing for Better Response
Your prospects and current customers are bombarded with emails every day … and the competition for their attention is fierce. [...]
6 Direct Response Rules for Perfect Personalization
Personalizing direct mail or email can increase your response … especially to your leads and/or clients. Here are 6 rules [...]
Reminder: Response Rates Down, Media Costs Up in the Presidential Primaries
March 3 is Super Tuesday, when 14 states, including California, hold presidential primaries. Avoid Facebook, pre-roll, Google, TV, and radio [...]
Marketing to Parents and Grandparents: GeoSafari Captures Big Sales with This Wildly Successful Magalog!
Parents and grandparents are easy to target for marketing and advertising … and can generate high response and millions in [...]