[Testing corner] Which Headline Increased Response by 61%?
This week, let’s do this backwards. I’m going to tell you the results of a magalog cover test and then you tell me what elements you think increased response. Remember, a magalog looks like a magazine, but it’s a sales piece (see video brief here). Take a look at the [...]
[Copy Corner] The Deadliest Copy Mistake to Avoid
A deadly mistake many marketers make is trying to change their prospects’ attitudes. You can’t. Remember, you can’t teach a pig to sing. Instead, use your prospects’ own views as a tool to sell your product or service. You can do this by writing copy that tracks your prospects’ beliefs. [...]
How to Honor Your Brand Without Sacrificing Responses
We love helping to turn a tough marketing challenge into a profitable campaign. Over the years, one of the most difficult challenges we’ve overcome is when a company wants to project a certain image, but not sacrifice response. Let’s look at an example. The magazine New Perspectives Quarterly wanted to [...]
5 Star Ratings: The Powerful Credibility Builder That Boosts Response Rates With Just a Glance
Only one star? Avoid! Avoid! Avoid! Five stars? “If others love it, I’ll love it too.” We’ve all seen it ... We’ve all rated a product or service this way … And we should apply it to our marketing efforts as well … Because it’s a powerful response booster [...]
[Video] How to Create a Winning Landing Page
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation and too many distractions depress response. What you need is to create a winning landing page! Landing pages have ... Strong direct response copy Winning testimonials Videos that grab your prospects [...]
[Testing corner] Which Headline Increased Response by 61%?
This week, let’s do this backwards. I’m going to tell you the results of a magalog cover test and then [...]
[Copy Corner] The Deadliest Copy Mistake to Avoid
A deadly mistake many marketers make is trying to change their prospects’ attitudes. You can’t. Remember, you can’t teach a [...]
How to Honor Your Brand Without Sacrificing Responses
We love helping to turn a tough marketing challenge into a profitable campaign. Over the years, one of the most [...]
5 Star Ratings: The Powerful Credibility Builder That Boosts Response Rates With Just a Glance
Only one star? Avoid! Avoid! Avoid! Five stars? “If others love it, I’ll love it too.” We’ve all seen it [...]
[Video] How to Create a Winning Landing Page
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation and too many [...]