3-Dimensional Mailer: A Powerful Way to Break Through Your Prospect’s Pandemic Fear, Disruption, and Skepticism [Video]
A pandemic is one of the BEST times to market with confidence and persuasive power … whether your prospect is working at home or the office. And there’s no better way to do it that with a disruptive marketing campaign tactic perfect to motivate your most skeptical prospect or client. [...]
8 Rules for Pandemic Pre-Roll Success: How to Use Video to Boost Your Leads and Sales
I love video and TV commercials. They’re a powerful channel to greater profits. I know because I’ve created more than 300 videos and TV commercials over the last 40 years. And right now, thanks to the pandemic and quarantine, TV viewership, streaming, and video consumption has shot through the roof. [...]
Cut Your Ad Budget? Avoid 7 Costly Blunders During the COVID-19 Pandemic and the Recovery
There is hope. But you must have vision, and the right strategy and tactics to win big in generating leads and sales. More than 20 states are about ready to have people return to work. Many other states will soon follow. Even Europeans are heading back to work. To help [...]
Testing Corner: To Price or Not to Price?
You’ve got a great product or service at a great price. Half of your creative team wants to place the price prominently on your webpage and the other wants to bury it further in the page. Decisions, decisions. The “show the price” group argues that placing the price prominently will [...]
Copy Corner: Energizing Verbs for Maximum Punch!
When crafting your direct response copy, you always want your copy to be dynamic, exciting and alive. One of the best ways to do this is with active, descriptive verbs. Take a look at the following two sentences. Which do you think brings more vibrancy? The chief engineer made the [...]
3-Dimensional Mailer: A Powerful Way to Break Through Your Prospect’s Pandemic Fear, Disruption, and Skepticism [Video]
A pandemic is one of the BEST times to market with confidence and persuasive power … whether your prospect is [...]
8 Rules for Pandemic Pre-Roll Success: How to Use Video to Boost Your Leads and Sales
I love video and TV commercials. They’re a powerful channel to greater profits. I know because I’ve created more than [...]
Cut Your Ad Budget? Avoid 7 Costly Blunders During the COVID-19 Pandemic and the Recovery
There is hope. But you must have vision, and the right strategy and tactics to win big in generating leads [...]
Testing Corner: To Price or Not to Price?
You’ve got a great product or service at a great price. Half of your creative team wants to place the [...]
Copy Corner: Energizing Verbs for Maximum Punch!
When crafting your direct response copy, you always want your copy to be dynamic, exciting and alive. One of the [...]