Use Superscripts to Superpower Your Email or Postal Response
One of the most powerful response boosters in an email or direct mail letter is the “superscript.” In a time when so many people are working from home, this tactic is even more important. Simply put, a superscript is a placement of powerful direct response copy in the area above [...]
Testing Corner: Can You Ask for Too Much Information?
To maximize the number of leads, you never want to ask for too much information. Any time you do ask for more information you will have a decrease in leads. But if you simply ask for their name and say email address, you will be able to maximize your response. [...]
Copy Corner: This Common Testimonial Trap Can Undermine Sales
Make sure your testimonials work for you, not against you. I know … you want your testimonials to look, shape, and feature good-looking, smiling people who, in perfectly articulate and beautiful language, express the many benefits of your product. Here’s the problem: It looks fake. If your testimonials are too [...]
Here’s How to Double or Triple Your Response Over Your Competition As America Begins Reopening for Business
At least 20 states are going forward with plans to reopen on May 1st. As more states and localities open up, and more people get back to work, your marketing must change yet again. Your message must change. Your media strategy must change. Those companies who are agile enough and [...]
How to Be More Effective During This Pandemic
Now is the perfect time to become even more effective in your marketing and advertising. Now is the perfect time to get on top so that, as the economy turns back around, you’re ready to take advantage of the new trends … and dominate your market. You can do this [...]
Use Superscripts to Superpower Your Email or Postal Response
One of the most powerful response boosters in an email or direct mail letter is the “superscript.” In a time [...]
Testing Corner: Can You Ask for Too Much Information?
To maximize the number of leads, you never want to ask for too much information. Any time you do ask [...]
Copy Corner: This Common Testimonial Trap Can Undermine Sales
Make sure your testimonials work for you, not against you. I know … you want your testimonials to look, shape, [...]
Here’s How to Double or Triple Your Response Over Your Competition As America Begins Reopening for Business
At least 20 states are going forward with plans to reopen on May 1st. As more states and localities open [...]
How to Be More Effective During This Pandemic
Now is the perfect time to become even more effective in your marketing and advertising. Now is the perfect time [...]