How a Direct Mail Magalog Can Dramatically Boost Your Response – Especially in a Recession [video brief]
“Magalogs” are an infomercial in print. Few marketers use magalogs. But they should, because they produce such a powerful response. In direct mail, the most common formats are: Envelope mailings Postcard mailings Self mailers There are other formats, including magalogs, catalogs, bookalogs (see video brief here), three-dimensional mail (see video brief here) and much more, like the [...]
Get 25% Off My New Book: The New Multichannel, Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now
Most marketers waste a lot of time and money. They pour cash into image-based advertising…or a single channel that simply doesn’t get results. They advertise to anyone and everyone…without targeting their efforts to their most likely prospects. That’s like throwing spaghetti at a wall…and seeing what sticks. Now, a revolutionary [...]
Videolog Produces 14% Response Rate: Perfect Post-Pandemic Marketing Tool
A videolog is a direct mail piece that contains a video. The videolog is awesome for a lead generation campaign, high-end donor, client up-sell, or product introduction. But it can also be a powerful lead generation tool. Architectural design firm Anderson saw a 14% response rate that has now generated $258,000 and [...]
How We Launched True Religion Jeans in a Recession: From Just a Dream to Millions in Profits
I love turning dreams into reality, taking an entrepreneur and small company and growing it – HUGE! And that's what my CDMG team and I did with True Religion Jeans...even in a recession where new product introductions seem impossible. It's a great story of marketing breakthroughs. You see, True Religion [...]
Can You Double Your Results in This Recession?
Can you double your results in this recession? Yes! During a recession, it is imperative that you continue to market. Although you must maintain an acceptable cost per lead and cost per sale, this is not the time to react in fear and cut your budget arbitrarily. Because that's what [...]
How a Direct Mail Magalog Can Dramatically Boost Your Response – Especially in a Recession [video brief]
“Magalogs” are an infomercial in print. Few marketers use magalogs. But they should, because they produce such a powerful response. [...]
Get 25% Off My New Book: The New Multichannel, Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now
Most marketers waste a lot of time and money. They pour cash into image-based advertising…or a single channel that simply [...]
Videolog Produces 14% Response Rate: Perfect Post-Pandemic Marketing Tool
A videolog is a direct mail piece that contains a video. The videolog is awesome for a lead generation campaign, high-end donor, [...]
How We Launched True Religion Jeans in a Recession: From Just a Dream to Millions in Profits
I love turning dreams into reality, taking an entrepreneur and small company and growing it – HUGE! And that's what [...]
Can You Double Your Results in This Recession?
Can you double your results in this recession? Yes! During a recession, it is imperative that you continue to market. [...]