Reality in Advertising During the Pandemic/Recession
Adjust your copy to your prospect's/client's reality during the pandemic. Here are 14 key copy points to consider: Address your target boldly. Don't ignore your target market's fears, hurts, and distress. Use preemptive copy. Thompson Creek Windows' "Buying a New Window in a Recession....Are you crazy?" Recognize fear of the virus. [...]
The 4 Dramatic Pandemic Developments in Direct Mail Marketing
If you are using direct mail now or might use it as the recovery takes place, here are four things you should know: #1: Less competition and higher responses. Because of retail closures and work at home, direct mail “clutter” is down dramatically. Fewer mail means less competition for your [...]
4 Little-Known Facts Every President & Marketing Director Must Know and Do to Survive, Grow, and Even Dominate Your Market
Companies’ #1 mistake during an economic downturn is to ignore their marketing and advertising strategies. In fact, often companies cut budgets. Having marketed and worked with clients – and even launching products – during 5 recessions, we have a good idea of what could happen in the upcoming days. Here [...]
How to Turn Your Customer or Prospect List into a Money Machine in 1 Easy Step
You may be overlooking a treasure trove of money sitting right under your nose. And right now, in these uncertain economic times, every cent counts. One of my companies in our integrated marketing and advertising group makes thousands, sometimes hundreds of thousands of dollars for clients from the “rental” of [...]
The Once-in-a-Lifetime, Pandemic Boom in the Health, Wellness, and Supplement Market
In my webinar, Marketing and Advertising During the Historic Pandemic Crisis: 7 Emergency Actions Presidents and Marketing Directors Should Do in this Economic Collapse, I identified how some market segments are not only strong but they actually generated tremendous response to advertising and marketing campaigns. One of these segments are [...]
Reality in Advertising During the Pandemic/Recession
Adjust your copy to your prospect's/client's reality during the pandemic. Here are 14 key copy points to consider: Address your [...]
The 4 Dramatic Pandemic Developments in Direct Mail Marketing
If you are using direct mail now or might use it as the recovery takes place, here are four things [...]
4 Little-Known Facts Every President & Marketing Director Must Know and Do to Survive, Grow, and Even Dominate Your Market
Companies’ #1 mistake during an economic downturn is to ignore their marketing and advertising strategies. In fact, often companies cut [...]
How to Turn Your Customer or Prospect List into a Money Machine in 1 Easy Step
You may be overlooking a treasure trove of money sitting right under your nose. And right now, in these uncertain [...]
The Once-in-a-Lifetime, Pandemic Boom in the Health, Wellness, and Supplement Market
In my webinar, Marketing and Advertising During the Historic Pandemic Crisis: 7 Emergency Actions Presidents and Marketing Directors Should Do [...]