The Bookalog: A Powerful, Little-Known Marketing Tool [Video]
The bookalog is a powerful, yet underrated and still relatively unknown marketing tool that you can use to beat the competition. Are you up to it? Mailing out a bookalog direct mail piece might be the bold strategy to help you expand your profits. A bookalog looks like a book [...]
Direct Mail Retargeting (DMRT): Your “Secret Weapon” For Supercharging Results to Your Multichannel, Integrated Campaign
Direct mail is powerful on its own. But when combined with digital retargeting, it can supercharge your results – doubling or even tripling your response rate. Direct mail retargeting (DMRT) allows you to identify the physical addresses of your landing page visitors, so that you can send them a direct [...]
A $350 Million Buyout, Thanks to This Special Marketing Campaign
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, heard me speak at a conference in Las Vegas. He [...]
The #1 Secret to Power Up Your Sales Copy: Use Specifics
Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of the greatest copywriting secrets of sales success: use specifics to sell well. There’s a lot of selling power packed in the words used [...]
Testing Corner: “By Invitation Only” vs. “Private Beta”
A call to action can make or break the sale. A test was recently run for a PR automation company called “Pitchbox.” This company was launching a product and wanted to see which call to action received more response: “Now available by invitation only” or “Now available by private beta.” [...]
The Bookalog: A Powerful, Little-Known Marketing Tool [Video]
The bookalog is a powerful, yet underrated and still relatively unknown marketing tool that you can use to beat the [...]
Direct Mail Retargeting (DMRT): Your “Secret Weapon” For Supercharging Results to Your Multichannel, Integrated Campaign
Direct mail is powerful on its own. But when combined with digital retargeting, it can supercharge your results – doubling [...]
A $350 Million Buyout, Thanks to This Special Marketing Campaign
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over [...]
The #1 Secret to Power Up Your Sales Copy: Use Specifics
Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging [...]
Testing Corner: “By Invitation Only” vs. “Private Beta”
A call to action can make or break the sale. A test was recently run for a PR automation company [...]