Email Reminder! Use Alt Tags
When you have images in your emails, be sure to use descriptive “alt tags.” An alt tag is a word or phrase attached to an image in your digital marketing material – such as email. If the original image can't be displayed in your email, your recipients will see your [...]
Copy Corner: The Compelling Power of the Origin Story
One of the most powerful and compelling ways to: Create believability and credibility Define your unique selling proposition (USP) Gain confidence and trust Overcome skepticism Bridge the gap between interest/action and leads/sales Encourage interest and relationship …is to tell a story – your company’s story – in a compelling way. [...]
Subscription Marketing: Integrated, Multichannel Breakthrough for Strategic Investing Newsletter [Award Winner]
Integrated, multichannel marketing can help you have a breakthrough in generating leads and sales. For example, some of my clients are investment newsletter writers, who must reach a very specific audience with their offer and know how to get prospects to say YES to an expensive yearlong subscription. Direct mail [...]
Direct Response Radio: Overlooked Opportunity
I got a call from a new start-up. Parent’s Workshop entered a crowded and highly competitive field of educational self-help programs with The Early Achievement Program. Parent’s Workshop was an unknown entity with a totally new concept aimed primarily at parents, and secondarily at children ages 3-11. Lacking in name [...]
Testing Corner: Headline Brain Teaser
This week, I’m going to do something unusual in Testing Corner. I’m going to tell you the results of a magalog cover test and then work backwards to find out which elements increase response. Remember, a magalog looks like a magazine, but it’s a sales piece (see video brief here). [...]
Email Reminder! Use Alt Tags
When you have images in your emails, be sure to use descriptive “alt tags.” An alt tag is a word [...]
Copy Corner: The Compelling Power of the Origin Story
One of the most powerful and compelling ways to: Create believability and credibility Define your unique selling proposition (USP) Gain [...]
Subscription Marketing: Integrated, Multichannel Breakthrough for Strategic Investing Newsletter [Award Winner]
Integrated, multichannel marketing can help you have a breakthrough in generating leads and sales. For example, some of my clients [...]
Direct Response Radio: Overlooked Opportunity
I got a call from a new start-up. Parent’s Workshop entered a crowded and highly competitive field of educational self-help [...]
Testing Corner: Headline Brain Teaser
This week, I’m going to do something unusual in Testing Corner. I’m going to tell you the results of a [...]