Testing Corner: Creating a Powerful, Profitable Upsell
Upsells are a great way to increase income for your company. Biblical Archaeology Review, for example, has an interesting upsell that has increased their profits tremendously. In marketing their online product, this is what they charge: Digital magazine only – $19.95 Digital library only – $29.95 Both magazine and [...]
Mobile Marketing: 7 Marketing Truths That Can Make You More Money
For multichannel marketing, mobile marketing is one of my favorite tools. Here are 7 truths you should know about mobile marketing now. Truth #1: The mobile environment creates order out of chaos. Your prospects are looking at a tiny screen in a world full of distractions. They’ll see it while [...]
Turning New Leads into Sales: Igniting 100% Increase in Conversions for Midwest Center for Stress and Anxiety
To maximize your lead conversions, you need a powerful “conversion series.” A conversion series is an integrated campaign to help turn an inquiry into a customer. It dramatically increases your conversion rate, no matter how good your sales team is. In fact, it works independently of your sales team. And [...]
5 Powerful Keys to Success: How Metagenics and Blue Shield Created New Profits and Sales by Bypassing Retail
Selling only by retail is dangerous to your bottom line. Why? Because you miss out on so many prospects and lose potential sales. To expand its client base, Metagenics – a marketer of nutritional supplements – wanted to break out of relying on retail sales and go directly to potential buyers. [...]
Get 20% Off My New Book: The New Multichannel, Integrated Marketing: 28 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now
Most marketers waste a lot of time and money. They pour cash into image-based advertising…or a single channel that simply doesn’t get results. They advertise to anyone and everyone…without targeting their efforts to their most likely prospects. That’s like throwing spaghetti at a wall…and seeing what sticks. Now, a revolutionary [...]
Testing Corner: Creating a Powerful, Profitable Upsell
Upsells are a great way to increase income for your company. Biblical Archaeology Review, for example, has an interesting upsell [...]
Mobile Marketing: 7 Marketing Truths That Can Make You More Money
For multichannel marketing, mobile marketing is one of my favorite tools. Here are 7 truths you should know about mobile [...]
Turning New Leads into Sales: Igniting 100% Increase in Conversions for Midwest Center for Stress and Anxiety
To maximize your lead conversions, you need a powerful “conversion series.” A conversion series is an integrated campaign to help [...]
5 Powerful Keys to Success: How Metagenics and Blue Shield Created New Profits and Sales by Bypassing Retail
Selling only by retail is dangerous to your bottom line. Why? Because you miss out on so many prospects and [...]
Get 20% Off My New Book: The New Multichannel, Integrated Marketing: 28 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now
Most marketers waste a lot of time and money. They pour cash into image-based advertising…or a single channel that simply [...]