Testing Corner: “By Invitation Only” vs. “Private Beta”
A call to action can make or break the sale. A test was recently run for a PR automation company called “Pitchbox.” This company was launching a product and wanted to see which call to action received more response: “Now available by invitation only” or “Now available by private beta.” [...]
Accutrade: How a Three-Dimensional Direct Mail Campaign Changed Everything [video]
When you have a new product or service, how do you command attention to get leads? Accutrade, a discount brokerage firm, wanted to reach individual investors through investment newsletter publishers. Over one million of the most active investors follow the recommendations of newsletters. Accutrade’s objective was to receive write-ups and [...]
You’re Invited: FreedomFest, the Biggest Conference in the Nation for Pro-Free Market, Pro-Freedom Advocates
If you love liberty, then you won’t want to miss what I’m about to tell you. It’s a piece of exciting news about the nation’s largest conference for libertarians and conservatives….joined by over 2,000 liberty-loving Americans….and 250+ speakers. It’s FreedomFest 2019, July 17-20 in Las Vegas, Nevada – and I’ll [...]
Box/Subscription Marketing Strategy: Interview with David Bakey of Harry’s Shave Club
Box and subscription marketing is exploding...and our experience using direct response marketing to become successful is unmatched in the industry. Caleb Huey, our VP of marketing strategy, recently met with David Bakey of Harry’s, a B2C men’s grooming brand. Here’s their exciting interview, packed with valuable insights on the strategies [...]
One Thing I Forgot to Tell You About: Videologs
I’ve gotten calls about our new breakthrough, the videolog. It’s a video placed in a direct mail format, and let me tell you… It’s powerful. You open the mail piece and watch the video begin to play surrounded by persuasive copy and art. But the videolog is not intended for [...]
Testing Corner: “By Invitation Only” vs. “Private Beta”
A call to action can make or break the sale. A test was recently run for a PR automation company [...]
Accutrade: How a Three-Dimensional Direct Mail Campaign Changed Everything [video]
When you have a new product or service, how do you command attention to get leads? Accutrade, a discount brokerage [...]
You’re Invited: FreedomFest, the Biggest Conference in the Nation for Pro-Free Market, Pro-Freedom Advocates
If you love liberty, then you won’t want to miss what I’m about to tell you. It’s a piece of [...]
Box/Subscription Marketing Strategy: Interview with David Bakey of Harry’s Shave Club
Box and subscription marketing is exploding...and our experience using direct response marketing to become successful is unmatched in the industry. [...]
One Thing I Forgot to Tell You About: Videologs
I’ve gotten calls about our new breakthrough, the videolog. It’s a video placed in a direct mail format, and let [...]