The Power of TDM (Transactional Data Matrix): How it Can Transform Your Marketing
The biggest advance in increasing leads and sales in marketing now with direct mail, email, Google, Facebook, pre-rolls and other channels is one powerful tool: The Transactional Data Matrix (TDM). The TDM has transformed marketing because it drives algorithms with actual transactional data. When you have a list of prospects [...]
The New, Multichannel Integrated Marketing: 28 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now
If you market to consumers… If you market to other businesses… If you do marketing for political candidates… If you market to raise funds for an organization…. Whatever you use marketing for…. You need to know about new breakthroughs in integrated, multichannel marketing. Your response rate–and profits–depend on it. My [...]
How to Get Amazing Direct Marketing Results with Magalogs: 7 Tips to Make Your Product or Service Stand Out from the Competition
Magalogs have produced amazing direct marketing results for many marketers. They offer hard facts using direct response copy and graphics to an information-hungry and/or skeptical prospect. And they get through to people because the format is unexpected. The magalog is an infomercial in print. It is used for investment products, [...]
The Art of Using Subheads & Highlights to Draw Attention & Boost Response
Whether a prospect reads your direct mail, email or landing page completely or they scan it, they will always glance at your subheads and highlights. Some may read every word and decide. Some may skim and decide. But your prospect will read the subheadlines and color-highlighted areas. According to one [...]
How to Create a Winning Landing Page [Video]
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation and too many distractions depress response. What you need is to create a winning landing page! Landing pages have: Strong direct response copy Winning testimonials Videos that grab your prospects and get their [...]
The Power of TDM (Transactional Data Matrix): How it Can Transform Your Marketing
The biggest advance in increasing leads and sales in marketing now with direct mail, email, Google, Facebook, pre-rolls and other [...]
The New, Multichannel Integrated Marketing: 28 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now
If you market to consumers… If you market to other businesses… If you do marketing for political candidates… If you [...]
How to Get Amazing Direct Marketing Results with Magalogs: 7 Tips to Make Your Product or Service Stand Out from the Competition
Magalogs have produced amazing direct marketing results for many marketers. They offer hard facts using direct response copy and graphics [...]
The Art of Using Subheads & Highlights to Draw Attention & Boost Response
Whether a prospect reads your direct mail, email or landing page completely or they scan it, they will always glance [...]
How to Create a Winning Landing Page [Video]
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation and too many [...]