How 3D Direct Mail Blows Past the Gatekeeper and Supercharges Your Results
If you use business-to-business direct mail, you know how hard it is to get your mail in front of your prospect. It’s often intercepted in the mailroom or thrown away by your prospect’s assistant. Either way, your prospect never sees it. Fortunately, there’s a direct mail format that usually breezes [...]
Testing Corner: Surprising Results for Copy Test
Lately I have given some of my favorite direct marketing digital tools and their test results. Direct mail also has some unique tools including magalogs, bookalogs, catalogs, and reportalogs. These formats are great for promoting your product or service. They showcase the item in a magazine layout, which generates interest [...]
Copy Tip: What is your value proposition?
In writing copy for your website, landing page, TV commercial, video, direct mail and/or email - you must clearly and concisely present your value proposition. Most think a value proposition is only the offer. But a value proposition is slightly different and critical. It is not just your price, your [...]
Web Strategy: 7 Keys to Greater Landing Page Response [video]
What makes a landing page that creates response and profits? Your leads have opened your mail (email or print) or clicked your Facebook ad. And now, instead of being intrigued, they’re bored stiff or confused — or just annoyed. Then, they’re gone. Whether you spend thousands of dollars for a [...]
5 Things You Should Know About Hulu’s New “Pause” Ads
Hulu is now testing a revolutionary new type of ad. It plays during a TV show or movie…but it’s not a commercial. It’s much subtler. These ads could succeed in getting great response….or they could fail. Only time and testing will prove how well they work. Here are 5 things [...]
How 3D Direct Mail Blows Past the Gatekeeper and Supercharges Your Results
If you use business-to-business direct mail, you know how hard it is to get your mail in front of your [...]
Testing Corner: Surprising Results for Copy Test
Lately I have given some of my favorite direct marketing digital tools and their test results. Direct mail also has [...]
Copy Tip: What is your value proposition?
In writing copy for your website, landing page, TV commercial, video, direct mail and/or email - you must clearly and [...]
Web Strategy: 7 Keys to Greater Landing Page Response [video]
What makes a landing page that creates response and profits? Your leads have opened your mail (email or print) or [...]
5 Things You Should Know About Hulu’s New “Pause” Ads
Hulu is now testing a revolutionary new type of ad. It plays during a TV show or movie…but it’s not [...]