Tornado & Coronavirus Survival Guide: 8 Steps to Prepare for the Next Disaster
Disaster only ever happens to someone else … At least, that’s what we tell ourselves subconsciously … because if we let the fear of disaster dominate our thoughts, we’d be unable to function productively, if at all. So, from time to time, when a disaster happens to someone else, we [...]
Testing Corner: Do Questions Work?
Often, what you think will generate a higher response, is not always the case. That’s why testing copy concepts is crucial to improving your response. One concept is that using a question in the headline is dangerous. Unless your audience can only answer “yes,” (or at least in your favor) [...]
Copy Corner : The Power of Emotional Triggers
We all like to consider ourselves logical and dispassionate when it comes to our decision-making. But the fact is, we are driven by emotions — and so are your prospects and customers. Granted, we aren’t toddlers, doing everything our urges tell us. But, people buy for primarily emotional reasons. They [...]
Checklist: 35 Rules to Turn Your Direct Response Mail Letters Into Response Generating Machines
Recently, our client, Whole Botanics, went back into the mail because its launch campaign was so successful. How did we do it? We followed the direct response rules. And today, I’ll share 35 of those rules with you. Use this checklist and you’ll see the difference in your results … [...]
The Little-Known Multichannel, Integrated Marketing Trifecta That Overcomes Price and Location Barriers for Theater Tickets
Expensive tickets. Terrible location. So how do you get people to buy theater tickets? You turn to a three-pronged approach, bringing together direct response and multi-channel marketing, and adding the Advanced Transactional Data powerhouse. And that’s what we did for the Fellowship for the Performing Arts. They wanted to attract [...]
Tornado & Coronavirus Survival Guide: 8 Steps to Prepare for the Next Disaster
Disaster only ever happens to someone else … At least, that’s what we tell ourselves subconsciously … because if we [...]
Testing Corner: Do Questions Work?
Often, what you think will generate a higher response, is not always the case. That’s why testing copy concepts is [...]
Copy Corner : The Power of Emotional Triggers
We all like to consider ourselves logical and dispassionate when it comes to our decision-making. But the fact is, we [...]
Checklist: 35 Rules to Turn Your Direct Response Mail Letters Into Response Generating Machines
Recently, our client, Whole Botanics, went back into the mail because its launch campaign was so successful. How did we [...]
The Little-Known Multichannel, Integrated Marketing Trifecta That Overcomes Price and Location Barriers for Theater Tickets
Expensive tickets. Terrible location. So how do you get people to buy theater tickets? You turn to a three-pronged approach, [...]