The Once-in-a-Lifetime, Pandemic Boom in the Health, Wellness, and Supplement Market
In my webinar, Marketing and Advertising During the Historic Pandemic Crisis: 7 Emergency Actions Presidents and Marketing Directors Should Do in this Economic Collapse, I identified how some market segments are not only strong but they actually generated tremendous response to advertising and marketing campaigns. One of these segments are [...]
7 Emergency Actions Presidents & Marketing Directors Should Do Immediately in this Economic Collapse
Winners of 94 awards, Craig Huey and Caleb Huey, who have helped businesses successfully navigate through 5 recessions, will help you answer the pressing questions weighing on you right now. They’ll explain … Why cutting your marketing and advertising budget is a dangerous mistake if not done correctly … The [...]
Use Superscripts to Superpower Your Email or Postal Response
One of the most powerful response boosters in an email or direct mail letter is the “superscript.” In a time when so many people are working from home, this tactic is even more important. Simply put, a superscript is a placement of powerful direct response copy in the area above [...]
Testing Corner: Can You Ask for Too Much Information?
To maximize the number of leads, you never want to ask for too much information. Any time you do ask for more information you will have a decrease in leads. But if you simply ask for their name and say email address, you will be able to maximize your response. [...]
Copy Corner: This Common Testimonial Trap Can Undermine Sales
Make sure your testimonials work for you, not against you. I know … you want your testimonials to look, shape, and feature good-looking, smiling people who, in perfectly articulate and beautiful language, express the many benefits of your product. Here’s the problem: It looks fake. If your testimonials are too [...]
The Once-in-a-Lifetime, Pandemic Boom in the Health, Wellness, and Supplement Market
In my webinar, Marketing and Advertising During the Historic Pandemic Crisis: 7 Emergency Actions Presidents and Marketing Directors Should Do [...]
7 Emergency Actions Presidents & Marketing Directors Should Do Immediately in this Economic Collapse
Winners of 94 awards, Craig Huey and Caleb Huey, who have helped businesses successfully navigate through 5 recessions, will help [...]
Use Superscripts to Superpower Your Email or Postal Response
One of the most powerful response boosters in an email or direct mail letter is the “superscript.” In a time [...]
Testing Corner: Can You Ask for Too Much Information?
To maximize the number of leads, you never want to ask for too much information. Any time you do ask [...]
Copy Corner: This Common Testimonial Trap Can Undermine Sales
Make sure your testimonials work for you, not against you. I know … you want your testimonials to look, shape, [...]