Follow the 3 Golden Rules of Email Marketing for Better Response
Your prospects and current customers are bombarded with emails every day … and the competition for their attention is fierce. To make sure your email gets read, follow these three golden rules. Make sure every email is: Tailor your emails to fit your prospects’ needs and interests, and be sure [...]
6 Direct Response Rules for Perfect Personalization
Personalizing direct mail or email can increase your response … especially to your leads and/or clients. Here are 6 rules to live by … #1. Do NOT Over Personalize Your prospects or clients don’t expect or want you to know everything about them. But it’s powerful to use some personal [...]
Reminder: Response Rates Down, Media Costs Up in the Presidential Primaries
March 3 is Super Tuesday, when 14 states, including California, hold presidential primaries. Avoid Facebook, pre-roll, Google, TV, and radio marketing between now and March 3 at 8 p.m. Pacific time. For direct mail, hold everything ready, but only start up again on February 25. Also, avoid the Tax Depression [...]
Marketing to Parents and Grandparents: GeoSafari Captures Big Sales with This Wildly Successful Magalog!
Parents and grandparents are easy to target for marketing and advertising … and can generate high response and millions in sales. Let’s look at an example of a company that has been successful in marketing to this audience … and how we helped them expand their message beyond retailers to [...]
Testing Corner: Long, Copy-Heavy Emails Or HTML Emails?
Short, HTML-designed emails might look nice … but do they get a response? Many companies are afraid to write longer emails because they think it will depress response. The reality is, long, copy-heavy emails usually get better results than short, beautifully designed ones. Here is an example of a typical [...]
Follow the 3 Golden Rules of Email Marketing for Better Response
Your prospects and current customers are bombarded with emails every day … and the competition for their attention is fierce. [...]
6 Direct Response Rules for Perfect Personalization
Personalizing direct mail or email can increase your response … especially to your leads and/or clients. Here are 6 rules [...]
Reminder: Response Rates Down, Media Costs Up in the Presidential Primaries
March 3 is Super Tuesday, when 14 states, including California, hold presidential primaries. Avoid Facebook, pre-roll, Google, TV, and radio [...]
Marketing to Parents and Grandparents: GeoSafari Captures Big Sales with This Wildly Successful Magalog!
Parents and grandparents are easy to target for marketing and advertising … and can generate high response and millions in [...]
Testing Corner: Long, Copy-Heavy Emails Or HTML Emails?
Short, HTML-designed emails might look nice … but do they get a response? Many companies are afraid to write longer [...]