5 Star Ratings: The Powerful Credibility Builder That Boosts Response Rates With Just a Glance
Only one star? Avoid! Avoid! Avoid! Five stars? “If others love it, I’ll love it too.” We’ve all seen it ... We’ve all rated a product or service this way … And we should apply it to our marketing efforts as well … Because it’s a powerful response booster [...]
[Video] How to Create a Winning Landing Page
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation and too many distractions depress response. What you need is to create a winning landing page! Landing pages have ... Strong direct response copy Winning testimonials Videos that grab your prospects [...]
Two Proven Strategies to Generate Leads on a Tight Budget
SurfControl is a global provider of corporate security software. The marketing goal they presented to us was to increase sales of one of their premier products, an Internet filtering software. While SurfControl was focused on the constraints of their budget, we showed them how they could get the same or [...]
The Trick to Truly Effective Marketing
My staff and I are now winners of 91 awards! We are really proud of the latest one, which recognized the effectiveness of one or most recent campaigns that produced 30% response rates. The Summit International Award judges recognized that this campaign was truly effective marketing, and chose us over [...]
Why TV, Radio, and Digital Marketing Media Prices Are About to Shoot to the Moon … Why Direct Mail Response Rates Will Take a Hit … And What You Can Do About It
Every marketer will be impacted by this year’s presidential election, whether you want to be or not. Whether you’re actually involved in political direct marketing or not, you need to be aware of these facts. If you’re using direct mail in any of the states when they’re hosting a primary [...]
5 Star Ratings: The Powerful Credibility Builder That Boosts Response Rates With Just a Glance
Only one star? Avoid! Avoid! Avoid! Five stars? “If others love it, I’ll love it too.” We’ve all seen it [...]
[Video] How to Create a Winning Landing Page
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation and too many [...]
Two Proven Strategies to Generate Leads on a Tight Budget
SurfControl is a global provider of corporate security software. The marketing goal they presented to us was to increase sales [...]
The Trick to Truly Effective Marketing
My staff and I are now winners of 91 awards! We are really proud of the latest one, which recognized [...]
Why TV, Radio, and Digital Marketing Media Prices Are About to Shoot to the Moon … Why Direct Mail Response Rates Will Take a Hit … And What You Can Do About It
Every marketer will be impacted by this year’s presidential election, whether you want to be or not. Whether you’re actually [...]