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CDMG Case Study: Charles Payne’s Common Sense

by DMU | Feb 20, 2015 | Advertising & Marketing, Successful Marketing Campaigns

Integrated multimedia campaign successfully grows subscriber base in a tough market Marketing Challenge With over 1,100 investment newsletters in the marketplace, it’s more challenging than ever to attract new and loyal subscribers—especially when they’re wary of...

“Hard-to-Reach” Prospects: How to Double Your Response [Video]

by DMU | Feb 20, 2015 | Advertising & Marketing, Direct Response Copy Tips, Successful Marketing Campaigns

Small, niche, skeptical audiences? How do you successfully market to them? Video Briefing Let’s take a look at one example my team and I worked on. Giltspur is a leading designer of high-end custom trade show exhibits, and  had a fantastic new product, GilCor®....

CDMG Cast Study: Scott Smith’s Swiss Confidential

by DMU | Feb 20, 2015 | Advertising & Marketing, Successful Marketing Campaigns

Television and radio campaign expands success of investment newsletter launch Marketing Challenge After the stock market meltdown of 2008, many U.S. investors lost their shirts. Some watched as 25% of their retirement savings disappeared and others saw 40% vanish from...

CDMG Case Study: Coffey Anderson CD Launch

by DMU | Feb 19, 2015 | Advertising & Marketing, Successful Marketing Campaigns

Email and Web One-Two Punch: How online direct response strategy triples CD sales for singer-songwriter Marketing Challenge Coffey Anderson is a singer, songwriter and musician with an upcoming album. He wanted to get the news to his fans but his fan email list was...

How net neutrality will destroy your business, innovation and freedom

by DMU | Feb 19, 2015 | Advertising & Marketing, News_Events

The biggest power grab today is now happening in Washington… against the internet. The Federal Communication Commission (FCC), President Obama and large corporations are moving to control the internet with the nice sounding name “net neutrality.”...
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