29 Surprising Marketing Trends for Political Campaigns [Update]
Over the last 30 years of participating in the intersection of politics with advertising and marketing, one thing is clear to me: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the winners. It’s not about money. Trump proved that. While Hillary [...]
Warning to all Marketers: Ignore This and Suffer
Two significant events will impact your marketing costs…and your response rate…in the coming months. Election 2020. The upcoming election will not be good for non-political marketers and advertisers. For example, “Super Tuesday” is the second week of March. That means the last week of January to the second week of [...]
The #1 Mistake in Creating a TV Commercial
I have produced over 400 TV commercials and videos. Among the 90 awards that I have won, many are for TV and video. I’ve seen many mistakes in creating a TV commercial. The list can be quite long. But there is one mistake that might hit the #1 spot today. [...]
AAPPA: A Powerful Direct Response Formula for Getting Response (video)
Accountable marketing relies on proven strategies and direct response formulas to get a response. Here’s one powerful formula you can use to write direct response copy that captures the attention of your prospects and delivers results: A: Attention Grab the attention of prospects immediately. A: Advantage Show the advantage of [...]
How Entrepreneurs Become Multi-million Dollar Corporations
I love helping companies grow into multi-million dollar corporations by creating profitable marketing campaigns. I mean, nothing is quite as exciting as seeing an entrepreneur who starts with nothing become successful. Even with companies whose growth has become stagnant, I enjoy bringing life back into that organization and watching them [...]
29 Surprising Marketing Trends for Political Campaigns [Update]
Over the last 30 years of participating in the intersection of politics with advertising and marketing, one thing is clear [...]
Warning to all Marketers: Ignore This and Suffer
Two significant events will impact your marketing costs…and your response rate…in the coming months. Election 2020. The upcoming election will [...]
The #1 Mistake in Creating a TV Commercial
I have produced over 400 TV commercials and videos. Among the 90 awards that I have won, many are for [...]
AAPPA: A Powerful Direct Response Formula for Getting Response (video)
Accountable marketing relies on proven strategies and direct response formulas to get a response. Here’s one powerful formula you can [...]
How Entrepreneurs Become Multi-million Dollar Corporations
I love helping companies grow into multi-million dollar corporations by creating profitable marketing campaigns. I mean, nothing is quite as [...]