Testing Corner: These Magalogs Went Head-to-Head – Which Cover Got the Better Response?
I have created and tested magalogs for Health Alert – an alternative health newsletter – for years. In fact, the magalog is what helped Health Alert gain massive success and grow into a multimillion dollar corporation. In one test, we tested three covers: Magalog A The cover said “Toxic Time [...]
Direct Response Copy Tip of the Week: Skip the Warm-Ups
One of the biggest mistakes I see in copy written by novice copywriters is the warm-up. It occurs when a writer takes one paragraph (or more) to “set up” the pitch instead of starting strong. It usually goes something like this: Every year, thousands of Americans sink deeper into credit [...]
My New Book: Multichannel, Integrated Marketing: 28 New Insider Secrets for Scientifically Proven Explosive Response, Market Domination and Supercharging Profits
You’re losing time, money and opportunity if your marketing and advertising are underperforming. And with all the brand-new advances in generating leads and sales – your current marketing approach could probably be doing much better. But with all the options out there, it’s difficult to know where to begin. Should [...]
New Findings: Mobile vs. Desktop Click-Through and Conversion Rates
For consumer marketing, a new study shows the importance of making sure your lead generation or sales ads, landing page and email conversion series are powerfully optimized for mobile users to get a great click-through and conversion rate. Here are 6 things you need to know: Click-through-rate. The study showed [...]
Sizzling Copy: A Critical Key for Successful Marketing
When writing your marketing content, make sure to use sizzling copy. This is the kind of copy that keeps your readers interested...and likely to make a purchase. Sizzling Copy: Use the Right Words There are certain words, that when used, create better response. It doesn’t matter if your audience includes… [...]
Testing Corner: These Magalogs Went Head-to-Head – Which Cover Got the Better Response?
I have created and tested magalogs for Health Alert – an alternative health newsletter – for years. In fact, the [...]
Direct Response Copy Tip of the Week: Skip the Warm-Ups
One of the biggest mistakes I see in copy written by novice copywriters is the warm-up. It occurs when a [...]
My New Book: Multichannel, Integrated Marketing: 28 New Insider Secrets for Scientifically Proven Explosive Response, Market Domination and Supercharging Profits
You’re losing time, money and opportunity if your marketing and advertising are underperforming. And with all the brand-new advances in [...]
New Findings: Mobile vs. Desktop Click-Through and Conversion Rates
For consumer marketing, a new study shows the importance of making sure your lead generation or sales ads, landing page [...]
Sizzling Copy: A Critical Key for Successful Marketing
When writing your marketing content, make sure to use sizzling copy. This is the kind of copy that keeps your [...]