The Videolog: A Powerful New Direct Mail Tactic to Dramatically Raise Response (video)
Let me tell you about a powerful new direct mail tactic to raise response: the videolog. This revolutionary direct mail format actually plays a live video when you open it up. Using powerful direct response copy and art, the videolog can significantly raise your response. But it’s still fairly expensive [...]
35 Rules for Successful Direct Mail Letters
What’s the secret to profitable, successful direct mail in an online world? It’s following proven rules to maximize response. While it may be dangerous to the creative process to use set formulas, it is just as dangerous to ignore the rules that over time, have proven themselves to produce success. [...]
4 Strategies for an Award-Winning Campaign: “Save the Christians from Genocide” Generates a Powerful Response and Transforms Politics
Christians were being massacred in the Middle East. They were being killed for their faith, kicked out of their villages and brutally attacked. It was horrific. So, I was asked by Congressman Dana Rohrbacher to help him with efforts that would help save the Christians from genocide, and give them [...]
Copy Tip of the Week: Know Your Audience
Universally, you have three target audiences you need to reach: Customers from your database Prospects from your database Prospects Customers have already purchased something from you before. Prospects on your database usually originate from your lead generation efforts or word-of-mouth. They might know who you are and what you have [...]
Political Marketing Breakthrough Success: 8 Advanced Strategies to Winning an Election – [Amazing Case Study]
The difference between a winning political candidate and a losing political candidate…is usually the marketing. Today’s political marketing is in some ways more advanced than consumer and B2B marketing. Winning candidates don’t need more money – they need to use money wisely. In the last presidential election, Hillary had $1.4 [...]
The Videolog: A Powerful New Direct Mail Tactic to Dramatically Raise Response (video)
Let me tell you about a powerful new direct mail tactic to raise response: the videolog. This revolutionary direct mail [...]
35 Rules for Successful Direct Mail Letters
What’s the secret to profitable, successful direct mail in an online world? It’s following proven rules to maximize response. While [...]
4 Strategies for an Award-Winning Campaign: “Save the Christians from Genocide” Generates a Powerful Response and Transforms Politics
Christians were being massacred in the Middle East. They were being killed for their faith, kicked out of their villages [...]
Copy Tip of the Week: Know Your Audience
Universally, you have three target audiences you need to reach: Customers from your database Prospects from your database Prospects Customers [...]
Political Marketing Breakthrough Success: 8 Advanced Strategies to Winning an Election – [Amazing Case Study]
The difference between a winning political candidate and a losing political candidate…is usually the marketing. Today’s political marketing is in [...]