Marketing in an Age of COVID-19: 4 Action Steps to Take Now
This pandemic has huge economic consequences on all businesses. And it will change the direction of your marketing and advertising. Our article on “How to Market Successfully During Times of Fear and Turmoil,” gives some fundamental information on what every company needs to be prepared for. You can read that [...]
[Video] 10 Deal Killers That Will Cripple and Destroy Your Campaign
What’s your prospect’s biggest fear? What are his most common questions? What are her strongest objections? All of these could be deal killers, so make a list. Then write a persuasive paragraph or two addressing them. Watch my video to see which 10 deal killers I always ask myself, and [...]
Direct Mail Retargeting: Your “Secret Weapon” For Supercharging Results to Your Multichannel, Integrated Campaign … Even During Crises
Direct mail is powerful. But combined with digital retargeting, it can supercharge your results – doubling or even tripling your response rate … even during times of crises. Direct mail retargeting allows you to identify the physical addresses of your landing page visitors, so that you can send them a [...]
How to Market Successfully Through this Coronavirus Pandemic (And Any Other Fear or Turmoil)
Disruption. In the financial markets … businesses … life! Store shelves are empty. Schools are closed. Vegas is like a ghost town. Weddings are being cancelled. Restaurants are quiet. Conferences and concerts cancelled. Fear is the most dangerous threat we face from COVID-19 … and it is now rampant and [...]
Testing Corner: Do Floaters Really Work?
At first, it looks like a pop-up, but it’s not. The floater is a separate document that float on top of a web page. (It’s also sometimes called a pop-over.) You can achieve the look right in your HTML code and users and ISPs can’t block or ban them like [...]
Marketing in an Age of COVID-19: 4 Action Steps to Take Now
This pandemic has huge economic consequences on all businesses. And it will change the direction of your marketing and advertising. [...]
[Video] 10 Deal Killers That Will Cripple and Destroy Your Campaign
What’s your prospect’s biggest fear? What are his most common questions? What are her strongest objections? All of these could [...]
Direct Mail Retargeting: Your “Secret Weapon” For Supercharging Results to Your Multichannel, Integrated Campaign … Even During Crises
Direct mail is powerful. But combined with digital retargeting, it can supercharge your results – doubling or even tripling your [...]
How to Market Successfully Through this Coronavirus Pandemic (And Any Other Fear or Turmoil)
Disruption. In the financial markets … businesses … life! Store shelves are empty. Schools are closed. Vegas is like a [...]
Testing Corner: Do Floaters Really Work?
At first, it looks like a pop-up, but it’s not. The floater is a separate document that float on top [...]