Testing Corner: Banner ad response explosion – 187% increase
If you’re like most companies, you should be using banner ads profitably. And you should be testing. Why? Because banner ads offer great ROI when combined with retargeting. Let me show you a test where I increased the banner ad response rate by 187%. In fact, most of my clients [...]
Copy Tip: Facts or Emotions
Writing an ad or direct mail piece requires a balance between facts and emotions. In writing to certain individuals, specific facts are needed or the sale/lead won’t be generated. Others will respond best to a highly emotional piece. Some of the great fundraising pieces are heavy with emotion from start [...]
29 Surprising Marketing Trends for Political Campaigns [Update]
Over the last 30 years of participating in the intersection of politics with advertising and marketing, one thing is clear to me: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the winners. It’s not about money. Trump proved that. While Hillary [...]
Warning to all Marketers: Ignore This and Suffer
Two significant events will impact your marketing costs…and your response rate…in the coming months. Election 2020. The upcoming election will not be good for non-political marketers and advertisers. For example, “Super Tuesday” is the second week of March. That means the last week of January to the second week of [...]
The #1 Mistake in Creating a TV Commercial
I have produced over 400 TV commercials and videos. Among the 90 awards that I have won, many are for TV and video. I’ve seen many mistakes in creating a TV commercial. The list can be quite long. But there is one mistake that might hit the #1 spot today. [...]
Testing Corner: Banner ad response explosion – 187% increase
If you’re like most companies, you should be using banner ads profitably. And you should be testing. Why? Because banner [...]
Copy Tip: Facts or Emotions
Writing an ad or direct mail piece requires a balance between facts and emotions. In writing to certain individuals, specific [...]
29 Surprising Marketing Trends for Political Campaigns [Update]
Over the last 30 years of participating in the intersection of politics with advertising and marketing, one thing is clear [...]
Warning to all Marketers: Ignore This and Suffer
Two significant events will impact your marketing costs…and your response rate…in the coming months. Election 2020. The upcoming election will [...]
The #1 Mistake in Creating a TV Commercial
I have produced over 400 TV commercials and videos. Among the 90 awards that I have won, many are for [...]