How To Dramatically Increase Your Sales to the Wealthy: Morningside Resort
The Morningside Resort community and country club in California wanted to promote its $1 million-plus homes to interested prospects – primarily golfers. It offered many features: A Jack Nicklaus designed golf course, Location in the high-class Palm Springs area, and Amenities for wealthy people who demand and expect only the [...]
15 Surprising, Results-Increasing Rules to Follow to Create Powerful Direct Mail Art Design
Direct mail art is more challenging than you may at first think. And it’s more impactful that you might think. Many direct mail campaigns have been crippled or destroyed because the artist violated critical rules that have been proven successful. So that your next direct mail campaign doesn’t die at [...]
[Testing Corner] How to Stop Losing Sales in the Final Stretch
Here’s a test that can help you increase your online orders. In this test, a website was able to recover abandoned shopping carts by using a mechanism that retrieved email addresses. If a potential customer didn’t complete the sale, they got an email follow-up message asking what happened and if [...]
[Copy Tip] Use Preemptive Copy to Ease Their Worries
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. Often, when a prospect hears of a new product, he’s thinking of a reason NOT to buy it. Your challenge is to discern their objections to your product and counteract them. Picture your prospects [...]
6 Successful Tips to Supercharge Your Lead Generation and Conversions
What do you do if you’re confronted by some tough marketing challenges? Your product is unheard of? It’s in a space that people are especially skeptical of? And it’s a big ticket item, with a starting price above the $1,000 mark? Well, you’ve got to get creative, which is what [...]
How To Dramatically Increase Your Sales to the Wealthy: Morningside Resort
The Morningside Resort community and country club in California wanted to promote its $1 million-plus homes to interested prospects – [...]
15 Surprising, Results-Increasing Rules to Follow to Create Powerful Direct Mail Art Design
Direct mail art is more challenging than you may at first think. And it’s more impactful that you might think. [...]
[Testing Corner] How to Stop Losing Sales in the Final Stretch
Here’s a test that can help you increase your online orders. In this test, a website was able to recover [...]
[Copy Tip] Use Preemptive Copy to Ease Their Worries
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. Often, when a prospect [...]
6 Successful Tips to Supercharge Your Lead Generation and Conversions
What do you do if you’re confronted by some tough marketing challenges? Your product is unheard of? It’s in a [...]