Marketing Turnaround: Supercharging Your Leads and Sales (Two Powerful Marketing Examples)
Sometimes markets change and leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different – a marketing turnaround. And that’s what happened when I talked to Surf Control. Surf Control is a global provider of corporate security [...]
Copy Tip: The Power of Caring
It is crucial that you are constantly clued in to the needs of your prospects and customers. In writing copy, really care about your prospect. There is power in caring for each prospect as an individual. Not a group...but an individual made in the image of God. Make the copy [...]
Testing Corner: Which ad worked best – with or without a picture/video?
Should you use a video, a picture or straight copy in your ads? This week, we tested ads for format, including editorial vs rich design and with a video picture vs. without. Finally, we tested the headlines. Here were our results: We know editorial ads work better than design/display ads. [...]
How an Old Product Reignited its Sales—The Dines Letter
Your sales can stagnate if you’re not diligent and proactive. That’s why a new, powerful, revolutionary marketing campaign can turn things around. That was the case with a unique product: an investor’s newsletter. The needs of the investment newsletter The Dines Letter and its writer/editor James Dines were two-fold: First, [...]
Craig’s Direct Mail Checklist
I created this direct mail checklist for my account executives and staff to make sure we don't overlook anything in a direct mail campaign. If you have any questions about it, give me a call at (310)212-5727 or email Caleb at [email protected]. Here are the rest of this [...]
Marketing Turnaround: Supercharging Your Leads and Sales (Two Powerful Marketing Examples)
Sometimes markets change and leads and sales stall. The growth just isn’t there. That’s when you need to change up [...]
Copy Tip: The Power of Caring
It is crucial that you are constantly clued in to the needs of your prospects and customers. In writing copy, [...]
Testing Corner: Which ad worked best – with or without a picture/video?
Should you use a video, a picture or straight copy in your ads? This week, we tested ads for format, [...]
How an Old Product Reignited its Sales—The Dines Letter
Your sales can stagnate if you’re not diligent and proactive. That’s why a new, powerful, revolutionary marketing campaign can turn [...]
Craig’s Direct Mail Checklist
I created this direct mail checklist for my account executives and staff to make sure we don't overlook anything in [...]