Direct Mail Retargeting (DMRT): Your “Secret Weapon” For Supercharging Results to Your Multichannel, Integrated Campaign
Direct mail is powerful on its own. But when combined with digital retargeting, it can supercharge your results – doubling or even tripling your response rate. Direct mail retargeting (DMRT) allows you to identify the physical addresses of your landing page visitors, so that you can send them a direct [...]
A $350 Million Buyout, Thanks to This Special Marketing Campaign
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, heard me speak at a conference in Las Vegas. He [...]
The #1 Secret to Power Up Your Sales Copy: Use Specifics
Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of the greatest copywriting secrets of sales success: use specifics to sell well. There’s a lot of selling power packed in the words used [...]
Testing Corner: “By Invitation Only” vs. “Private Beta”
A call to action can make or break the sale. A test was recently run for a PR automation company called “Pitchbox.” This company was launching a product and wanted to see which call to action received more response: “Now available by invitation only” or “Now available by private beta.” [...]
Accutrade: How a Three-Dimensional Direct Mail Campaign Changed Everything [video]
When you have a new product or service, how do you command attention to get leads? Accutrade, a discount brokerage firm, wanted to reach individual investors through investment newsletter publishers. Over one million of the most active investors follow the recommendations of newsletters. Accutrade’s objective was to receive write-ups and [...]
Direct Mail Retargeting (DMRT): Your “Secret Weapon” For Supercharging Results to Your Multichannel, Integrated Campaign
Direct mail is powerful on its own. But when combined with digital retargeting, it can supercharge your results – doubling [...]
A $350 Million Buyout, Thanks to This Special Marketing Campaign
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over [...]
The #1 Secret to Power Up Your Sales Copy: Use Specifics
Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging [...]
Testing Corner: “By Invitation Only” vs. “Private Beta”
A call to action can make or break the sale. A test was recently run for a PR automation company [...]
Accutrade: How a Three-Dimensional Direct Mail Campaign Changed Everything [video]
When you have a new product or service, how do you command attention to get leads? Accutrade, a discount brokerage [...]