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Blog2025-03-18T13:51:10-06:00
1508, 2018

“I read the whole book. Fantastic. Absolutely brilliant! Amazing, just great stuff.”

By |August 15, 2018|Crowdfunding, JOBS Act|

That’s what Ken Gerbino said about my latest book.   The book’s focus is on investment/financial marketing – specifically, equity crowdfunding.   However, it’s a concise, quick overview for any marketer or company president no matter what your product or service.   It’s called 23 Equity Crowdfunding Secrets to Raising [...]

1508, 2018

Hillary’s list rental strategy

By |August 15, 2018|Advertising & Marketing|

For my clients, I generate list rental income from their postal or email list. It’s a cash cow … and the list owner always approves of the one-time rental of their list.   But Hillary Clinton has done a unique twist on making list money.   More than $2 million [...]

1508, 2018

Direct Mail Secret [Video Brief]

By |August 15, 2018|Advertising & Marketing|

I’ve mailed over 12 million direct mail pieces so far this year for clients.   For each campaign, I test important variables to see what works best – what can increase response.   But there is one thing I’ve tested so many times with the same results, I don’t need [...]

2307, 2018

Magalog or Newsalog or Envelope Mailing…Which Format Will Produce the Highest Return?

By |July 23, 2018|Latest Direct Mail, New Strategies and Tactics|

Direct mail marketing is the backbone of many marketers today. If you haven’t tried direct mail lately – or haven’t tried it at all – it has undergone a massive shift, increasing response rates, and producing leads and sales far better than 10 years ago. Why? Largely because of advanced [...]

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