New Product Launch: 7 Powerful Keys to Succeed [Checklist]
New product launches are never easy. They need to be done right. Having helped over 300 companies launch a new company or launch a new product, I’ve identified 7 keys to a successful product launch. Here’s a 7-point checklist based on my success with The Weather Channel. [...]
“I read the whole book. Fantastic. Absolutely brilliant! Amazing, just great stuff.”
That’s what Ken Gerbino said about my latest book. The book’s focus is on investment/financial marketing – specifically, equity crowdfunding. However, it’s a concise, quick overview for any marketer or company president no matter what your product or service. It’s called 23 Equity Crowdfunding Secrets to Raising [...]
Hillary’s list rental strategy
For my clients, I generate list rental income from their postal or email list. It’s a cash cow … and the list owner always approves of the one-time rental of their list. But Hillary Clinton has done a unique twist on making list money. More than $2 million [...]
Direct Mail Secret [Video Brief]
I’ve mailed over 12 million direct mail pieces so far this year for clients. For each campaign, I test important variables to see what works best – what can increase response. But there is one thing I’ve tested so many times with the same results, I don’t need [...]
Magalog or Newsalog or Envelope Mailing…Which Format Will Produce the Highest Return?
Direct mail marketing is the backbone of many marketers today. If you haven’t tried direct mail lately – or haven’t tried it at all – it has undergone a massive shift, increasing response rates, and producing leads and sales far better than 10 years ago. Why? Largely because of advanced [...]
New Product Launch: 7 Powerful Keys to Succeed [Checklist]
New product launches are never easy. They need to be done right. Having helped over 300 companies launch a [...]
“I read the whole book. Fantastic. Absolutely brilliant! Amazing, just great stuff.”
That’s what Ken Gerbino said about my latest book. The book’s focus is on investment/financial marketing – specifically, equity [...]
Hillary’s list rental strategy
For my clients, I generate list rental income from their postal or email list. It’s a cash cow … and [...]
Direct Mail Secret [Video Brief]
I’ve mailed over 12 million direct mail pieces so far this year for clients. For each campaign, I test [...]
Magalog or Newsalog or Envelope Mailing…Which Format Will Produce the Highest Return?
Direct mail marketing is the backbone of many marketers today. If you haven’t tried direct mail lately – or haven’t [...]