Testing Corner: Graphics-Driven vs. Copy-Driven Magalog Cover
Marketers can and should test every individual campaign to see where they can improve customer response and learn important information for the future. By testing only one variable (such as teaser copy, price, offer or format), you can see what makes a difference, and what does not. This information will [...]
How One Subscriber Membership Base Grew By 30% In Just 6 Months
Recently, I helped a subscription client grow its membership base by a stunning 30% in just half a year. How? With multichannel, integrated marketing. This powerful approach to marketing a product or service means that your prospects see your offer across multiple channels, in multiple mediums. So, they might see [...]
How to Make Emails More Valuable
When you send emails to your clients and prospects, always remember that you are building a relationship with each communication you send. So make sure every email counts. Make sure that every email offers your prospects something valuable they can take away from the email and put to use. By [...]
Writing Killer Business-to-Business Copy
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to several different people who make decisions based on separate and distinct criteria. The end-user thinks in terms of quality, [...]
Is the Infomercial Dead? (Not By a Long Shot)
In a digital age where video and Facebook are the rage, what’s become of TV commercials and infomercials? Is the infomercial dead? Hardly. In fact, with today’s technology and increased cable reach, the opportunity to sell by long-form video has never been better. Commercial replays on YouTube only increase sales. [...]
Testing Corner: Graphics-Driven vs. Copy-Driven Magalog Cover
Marketers can and should test every individual campaign to see where they can improve customer response and learn important information [...]
How One Subscriber Membership Base Grew By 30% In Just 6 Months
Recently, I helped a subscription client grow its membership base by a stunning 30% in just half a year. How? [...]
How to Make Emails More Valuable
When you send emails to your clients and prospects, always remember that you are building a relationship with each communication [...]
Writing Killer Business-to-Business Copy
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product [...]
Is the Infomercial Dead? (Not By a Long Shot)
In a digital age where video and Facebook are the rage, what’s become of TV commercials and infomercials? Is the [...]