Market Survival Guide: 6 Little-Known Steps for Preparing for a Disaster
Most marketers aren’t prepared for a disaster. The result: wasted money…and worse. You see, over the last 40 years, I’ve seen earthquakes, fires, floods, tornadoes, snowstorms, horrific events and terrorism, distract prospects’ attention from lead generation or buying, and destroy digital, TV, radio and direct mail campaigns. Nearly every area [...]
Copy Tip: The Incredible Power of NOW
One of the most highly effective words in the direct marketer’s dictionary is the word “now.” The word “now” added to your copy can add a supercharged boost to your response rates. The mere addition of that one little three-letter word can convey a subtle immediacy to your copy. Take [...]
Testing Corner: Email Subject Lines That Boost Response
Testing is critical to any marketing campaign. This applies to graphics, copy, and more. Always test – your results will show you how to boost response…and profits. Here is a test for email subject lines that we recently used for an investment newsletter client: Subject line A: Tech Revolution Megatrend [...]
Supreme Court Shocker: Destroying Small Businesses and Costing Consumers More – 6 Sad Realities
The U.S. Supreme Court just destroyed many existing small businesses and start-up dreams. The bizarre 5-4 ruling will also result in higher costs for every online purchase in America. Here are 6 sad realities you should know: Online sales taxes are coming. The Supreme Court ruled in South Dakota v. [...]
Come Hear Me Speak on “How to Grow Your Company Under Trump” at FreedomFest on July 14th
I hope you can come to the FreedomFest Conference – at the Paris Las Vegas Hotel and Casino in Las Vegas. On Saturday, July 14th, I’ll be speaking at 4:00-4:50 PM on How to Grow Your Company Under Trump: 12 New Trends in Marketing and Advertising. Also speaking at the [...]
Market Survival Guide: 6 Little-Known Steps for Preparing for a Disaster
Most marketers aren’t prepared for a disaster. The result: wasted money…and worse. You see, over the last 40 years, I’ve [...]
Copy Tip: The Incredible Power of NOW
One of the most highly effective words in the direct marketer’s dictionary is the word “now.” The word “now” added [...]
Testing Corner: Email Subject Lines That Boost Response
Testing is critical to any marketing campaign. This applies to graphics, copy, and more. Always test – your results will [...]
Supreme Court Shocker: Destroying Small Businesses and Costing Consumers More – 6 Sad Realities
The U.S. Supreme Court just destroyed many existing small businesses and start-up dreams. The bizarre 5-4 ruling will also result [...]
Come Hear Me Speak on “How to Grow Your Company Under Trump” at FreedomFest on July 14th
I hope you can come to the FreedomFest Conference – at the Paris Las Vegas Hotel and Casino in Las [...]