Avoid These 10 Deal Killers at All Costs [video]
If you want to supercharge your sales, you need to avoid these 10 deal killers. These are the deal killers that will cripple and destroy your campaign...cause you to lose leads...and lose sales. In this short, 3-minute video, you will discover: The #1 deal killer most marketers make How to [...]
Direct Mail Boom: 3 Must-Know Reasons Marketers Are Using Direct Mail in an Online World
Direct mail is still one of the best ways to market your product or service…even in an online world. The response rates, targeting and scientific marketing have dramatically improved in the last few years. Here are three must-known reasons direct mail is growing in use by marketers: Reason #1: [...]
How Companies Can Raise Capital by Going Directly to Investors with Integrated, Multichannel Marketing
With over 40 years of marketing to investors, I have developed several key strategies to reaching this select audience. The first thing to know is that the foundation of an effective, accountable equity crowdfunding marketing campaign is to use integrated, multichannel marketing. Integrated marketing sends all of your marketing materials [...]
Testing Corner: Surprising Results Show the Power of Testing
Testing is vital for email, banner ads, TV… every direct marketing campaign. If you can’t test it, don’t do it! Let’s look at the test results for a magalog – a direct mail piece that looks, feels and reads like a magazine. But it’s not. It’s a sales piece – [...]
Copy Tip: Creating Impact With Your First Paragraph
How you start your direct mail letter, your email, your landing page or, for that matter, any other direct response piece could mean the difference between success and failure. Consider what I call the “three-paragraph rule.” This direct response copywriting rule states simply that with most sales pieces, you can [...]
Avoid These 10 Deal Killers at All Costs [video]
If you want to supercharge your sales, you need to avoid these 10 deal killers. These are the deal killers [...]
Direct Mail Boom: 3 Must-Know Reasons Marketers Are Using Direct Mail in an Online World
Direct mail is still one of the best ways to market your product or service…even in an online world. The [...]
How Companies Can Raise Capital by Going Directly to Investors with Integrated, Multichannel Marketing
With over 40 years of marketing to investors, I have developed several key strategies to reaching this select audience. The [...]
Testing Corner: Surprising Results Show the Power of Testing
Testing is vital for email, banner ads, TV… every direct marketing campaign. If you can’t test it, don’t do it! [...]
Copy Tip: Creating Impact With Your First Paragraph
How you start your direct mail letter, your email, your landing page or, for that matter, any other direct response [...]