by Craig Huey | Dec 17, 2014 | Advertising & Marketing, Blog, News_Events, non-feed
Craig Huey, in this week’s show, tackles a tough subject when he answers the question, Is Traditional Direct Marketing Dead? Of course, he says it isn’t, and with good reason, but the naysayers are out there. Huey says direct marketing is stronger than... by Craig Huey | Dec 17, 2014 | Facebook/Social Media, Integrated Marketing, New Strategies and Tactics
Did you know that you can triple your sales with a powerful direct response strategy? This happened using a special 4 part strategy. Let me explain… Coffey Anderson is a singer, songwriter and musician with an upcoming album. He wanted to get the news to his... by Craig Huey | Dec 17, 2014 | New Strategies and Tactics, Successful Marketing Campaigns
Health Alert today is the American dream come true. But when I first talked to the owner, it truly was only a dream. How did he turn an idea into a multimillion-dollar company? What was the... by Craig Huey | Dec 15, 2014 | New Strategies and Tactics, News_Events
14. Remarketing and retargeting: Are you missing out on your best leads and prospects? I just saw the email results… and remarketing and retargeting almost doubled the click through rates. Every marketer needs to refine and improve. Watch my video here about... by Craig Huey | Dec 10, 2014 | Latest Direct Mail, Test Results
We recently did a test for a client that verifies what direct mailers know: don’t use online generated names for a direct mail campaign. Instead, use direct mail generated names. In this A/B test, direct mail generated names produced 66% higher response than online... 