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Blog2025-03-18T13:51:10-06:00
3001, 2018

Testing corner: Can simple changes have a big impact?

By |January 30, 2018|Test Results|

Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely overhaul your control piece to create a valuable test. We ran a simple test on a reference website, where the control page displayed a partial reference entry and ended with [...]

2401, 2018

Double Your Response With This Direct Mail Strategy

By |January 24, 2018|Advertising & Marketing, Latest Direct Mail, New Strategies and Tactics|

The bookalog is the ultimate sales piece in disguise. It looks and feels like a book…but it’s actually a credibility-boosting direct mail and digital miracle that can skyrocket your response. In this age of skepticism, it is more critical than ever to build trust and credibility. Bookalogs are a powerful way [...]

2401, 2018

28% Increase in Sales: Turning Your Website into a Powerhouse

By |January 24, 2018|Successful Marketing Campaigns|

You may be like many marketers who come to me with websites that produce disappointing results…have a confusing checkout process, depressing sales...or, worst of all, are static antimarketing sites that do nothing to encourage sales. Let me tell you how one entrepreneur became a well-oiled ecommerce powerhouse. Dorothy Pryor Rose, [...]

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