Like Politics?
I just finished a new book, The Deep State: 15 Surprising Dangers You Should Know. It’s all about what the Deep State is, the failure of bureaucracy and how dangerous the Deep State is to us all. You can get an autographed copy of the book by ordering it here [...]
Why Do Newsalogs Do So Well? [Video]
In an age in which newspapers are dying, newsalogs are producing powerful responses. What is a newsalog? It looks and feels like an old-fashioned newspaper… But it’s really a direct mail sales piece. We use newsalogs for a variety of offers. They are usually from [...]
31 Need-to-Know Marketing Tips for the Christmas Season [Videos]
The Christmas shopping season is coming soon. Are you ready with an effective marketing strategy? Last year, retail sales increased in the November-December months by a greater-than-expected 5.3% over 2016... And online sales were up a whopping 11.5% from the previous year! The expected total sales increase for this Christmas [...]
Election Marketing Alert!
From now until election day – November 6th – your email, digital, electronic and direct mail will see a depression in response because of the election. Why? Because millions of dollars worth of election campaign messaging will be competing with your message… Your direct response marketing [...]
Copy Tip: Write your copy “out loud”
Conversational copy gets result. Why? Because it’s easier to read … so your audience quickly grasps what you have to say. To ensure your copy is conversational, take the time to read it out loud. It should sound like a real face-to-face conversation. Conversational [...]
Like Politics?
I just finished a new book, The Deep State: 15 Surprising Dangers You Should Know. It’s all about what the [...]
Why Do Newsalogs Do So Well? [Video]
In an age in which newspapers are dying, newsalogs are producing powerful responses. What is a newsalog? [...]
31 Need-to-Know Marketing Tips for the Christmas Season [Videos]
The Christmas shopping season is coming soon. Are you ready with an effective marketing strategy? Last year, retail sales increased [...]
Election Marketing Alert!
From now until election day – November 6th – your email, digital, electronic and direct mail will see a [...]
Copy Tip: Write your copy “out loud”
Conversational copy gets result. Why? Because it’s easier to read … so your audience quickly grasps what [...]