Amazon Advertising: 16 Powerful Insights and Tools to Grow New Leads, Expand Your Prospect Base and Boost Profits [updated]
Amazon advertising is becoming a revolutionary marketing machine. In 2017, Amazon brought in approximately $2.8 billion dollars. But in 2019, that number is expected to double to more than $6.6 billion. The estimated boost in profits is due to the explosion of the Amazon Advertising Platform. Here are 16 things [...]
Copy Tip: The #1 Way to Appeal to Your Prospects
The next time you sit down to write your sales copy, remember that an excellent way to appeal to your prospects is by addressing how your product or service will boost their self-image and self-respect. Some ways of doing this are: Finance – Any ad can say “You’ll make money.” [...]
Testing Corner: Which Magalog Headline Worked the Best?
An effective, response-boosting headline is critical to any marketing campaign. You might write a lengthy landing page … or a 20-page magalog … but if your prospects aren’t immediately captivated by your headline, they won’t keep reading. And you’ll miss out on gaining a new lead … and potential new [...]
How One B2B Catalog Achieved Skyrocketing Sales with 8 Direct Response Solutions
One of the fundamental rules or principles in successful marketing is to give value. Value increases response. Value increases profitability. Value increases loyalty. Most marketers do not give value. Instead, they sell. Selling may achieve a certain level of response. But selling doesn’t achieve maximum response. Super Circuits is a [...]
Paper Shortage/ Price Hike Alert
After the Obama recession/stagnation, paper mills went out of business and paper demand went down. But with the Trump tax cuts/economic boom, paper demand is now up. For example, my clients quadrupled their paper usage from 2012 to 2016. This has put a huge squeeze on paper supply, availability and [...]
Amazon Advertising: 16 Powerful Insights and Tools to Grow New Leads, Expand Your Prospect Base and Boost Profits [updated]
Amazon advertising is becoming a revolutionary marketing machine. In 2017, Amazon brought in approximately $2.8 billion dollars. But in 2019, [...]
Copy Tip: The #1 Way to Appeal to Your Prospects
The next time you sit down to write your sales copy, remember that an excellent way to appeal to your [...]
Testing Corner: Which Magalog Headline Worked the Best?
An effective, response-boosting headline is critical to any marketing campaign. You might write a lengthy landing page … or a [...]
How One B2B Catalog Achieved Skyrocketing Sales with 8 Direct Response Solutions
One of the fundamental rules or principles in successful marketing is to give value. Value increases response. Value increases profitability. [...]
Paper Shortage/ Price Hike Alert
After the Obama recession/stagnation, paper mills went out of business and paper demand went down. But with the Trump tax [...]