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Blog2025-03-18T13:51:10-06:00
201, 2018

The Top 10 Ads on YouTube in 2017, and What Consumers Are Responding to Now

By |January 2, 2018|Advertising & Marketing, New Strategies and Tactics, Successful Marketing Campaigns|

Every month, 3.25 billion hours of YouTube are viewed. Every campaign I create for clients includes video- both YouTube video and YouTube pre-roll commercials. YouTube has become a powerful force for marketers reaching all ages…but especially for millennials. For example, many millennials prefer to watch YouTube over traditional cable television. [...]

201, 2018

Copy Tip: Presenting Information – in Charts and Graphs – is Absolutely Essential

By |January 2, 2018|Blog, Direct Response Copy Tips, Successful Marketing Campaigns|

Strong copy is unstoppable with supporting graphics. In today’s culture, people have less time and less patience. They will read something if it’s interesting, but they like their information summarized and illustrated graphically, and that can make a big difference in response. In this environment, simple, visual displays of information [...]

201, 2018

Testing Corner: Commonly Used Call to Action (CTA) Put to the Test—an 87.5% Difference!

By |January 2, 2018|New Strategies and Tactics, Test Results|

Avoid the fear-factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information-gathering field with a “Submit” button using the word “Submit.” It’s used ubiquitously and many would assume that’s because it works. So let’s put it to the test.   In this A/B [...]

2012, 2017

2018 Las Vegas MoneyShow Speaker/Exhibitor Success Guide

By |December 20, 2017|Advertising & Marketing, Banner Ads/Remarketing|

At the Las Vegas MoneyShow, you'll have the opportunity to.. see multi-million dollar success stories ... learn powerful new strategies ... and connect with superstars in investment. This is your chance to make dozens of connections in the investment world...and get the attention of valuable new prospects. Read the following [...]

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