6 Tested and Proven Web Marketing Offer Strategies
The offer is critical to your marketing and advertising success. Your offer isn’t what you get. It’s what the prospect gets. It’s perception of your value proposition. Your offer can contribute as much as 50% or more to the success or failure of your web campaign. Many marketers are disappointed [...]
Copy Tip: Explore the 5 U’s for More Powerful Copy
Before you roll out your next marketing campaign, take a look at this quick checklist to make sure your copy has the 5 key elements needed to make a sale. Unusual approach. Every day, your prospects see dozens, if not hundreds of messages in their postal mail, email, Facebook [...]
Testing Corner: What Works Best in Email
We did a 3-way test to see what worked best: List “A” = Old opens of competitors (1 year ago) List “B” = New opens (last 6 months opens) List “C” = Prospects (last 6 months) Results? A…16.64% opens/7.57% click-thru B…45.33% opens/7.71% click-thru C…0.97% open/11.32% click-thru Lesson: Think of [...]
Winter Marketing: 3 Facts Most Marketers Forget
Here are 3 facts most marketers forget: The highest seasonal response rate occurs between the last week of December and the second week of January. From mid-December to Christmas, many marketers see a drop-off in response. Unless you have a specific Christmas promotion, pull back on digital, direct mail and [...]
Need to Raise Capital to Expand Your Business?
Get my book, 23 Equity Crowdfunding Secrets to Raising Capital: JOBS Act Marketing. It’s a concise, fast-paced 152 pages packed with must-have information: How to market to investors using the most advanced multichannel and integrated marketing strategies and tactics 40 copy rules that will boost response rates … and sales [...]
6 Tested and Proven Web Marketing Offer Strategies
The offer is critical to your marketing and advertising success. Your offer isn’t what you get. It’s what the prospect [...]
Copy Tip: Explore the 5 U’s for More Powerful Copy
Before you roll out your next marketing campaign, take a look at this quick checklist to make sure your copy [...]
Testing Corner: What Works Best in Email
We did a 3-way test to see what worked best: List “A” = Old opens of competitors (1 year ago) [...]
Winter Marketing: 3 Facts Most Marketers Forget
Here are 3 facts most marketers forget: The highest seasonal response rate occurs between the last week of December and [...]
Need to Raise Capital to Expand Your Business?
Get my book, 23 Equity Crowdfunding Secrets to Raising Capital: JOBS Act Marketing. It’s a concise, fast-paced 152 pages packed [...]