Little-known Marketing Secret to Drastically Increase Response [video]
One of the most effective ways to increase leads and sales for both B to B or B to C is the unique and little-known “magalog.” The magalog is essentially an infomercial in print. They are full-color, glossy publications that look like a magazine that are especially useful for getting [...]
Copy Tip: The 5 U’s for Compelling Copy
Looking for a checklist to ensure your copy is its level best? Try looking to the 5 U’s. These are 5 key elements your copy must have to get the job done. 1. Unusual approach. Your prospects are looking at dozens (sometimes hundreds) of messages every day in their Facebook [...]
Testing Corner: Which Email Subject Line Grabbed the Most Clicks?
When it comes to email marketing, here’s my golden rule: If at first you don’t succeed…test, test again. Let’s go back a few years to a test that can give us guidance today. Just after the federal government announced a $700 billion bailout, I created an email campaign for a [...]
Historic Online Sales Explosion: What You Should Know
Across America, sales spiked. For my clients, a historic response was experienced. Online sales hit a historical high on Cyber Monday 2017- the Monday after Thanksgiving. Here’s a breakdown of sales from the holiday weekend: From Thanksgiving and Black Friday… Thanksgiving Day brought in $2.87 billion. Black Friday brought in [...]
Toll-Free Numbers: Something New
For clients, I love 1-800 #’s. For many of my clients, I’ll use a special 800 #. For example: 1-800-FLOWERS. Government, not the free market has allocated these numbers. The numbers have been distributed to companies on a first-come, first-serve basis. And whenever government is involved, then so is unfairness [...]
Little-known Marketing Secret to Drastically Increase Response [video]
One of the most effective ways to increase leads and sales for both B to B or B to C [...]
Copy Tip: The 5 U’s for Compelling Copy
Looking for a checklist to ensure your copy is its level best? Try looking to the 5 U’s. These are [...]
Testing Corner: Which Email Subject Line Grabbed the Most Clicks?
When it comes to email marketing, here’s my golden rule: If at first you don’t succeed…test, test again. Let’s go [...]
Historic Online Sales Explosion: What You Should Know
Across America, sales spiked. For my clients, a historic response was experienced. Online sales hit a historical high on Cyber [...]
Toll-Free Numbers: Something New
For clients, I love 1-800 #’s. For many of my clients, I’ll use a special 800 #. For example: 1-800-FLOWERS. [...]