Testing Corner: A shopping cart icon test?
Harry and David’s site header—which format substantially increased product sales? This test was conducted during Harry and David’s busiest time of year: December - right in the middle of the Christmas season. Their site headers, with a search box and cart icon, were part of a much larger, multi-variable test [...]
How YETI Uses Database Marketing to Drive Up Sales
Most companies overlook the importance of building a database for marketing. Instead of building a valuable database of prospects, leads and customers – their most likely buyers – they market to a general audience, hoping they might purchase their product. And they usually don’t get the response they hoped for. [...]
Direct Mail Success: How ZACKS Avoided Costly Blunders in Generating Leads and Sales
Direct mail can produce your highest response at lowest cost per lead or sales. And direct mail is also among the costliest media sources. So, what can you do to reduce your risk and make sure you have a success? Let me give you examples from Zacks Money Management. Zacks [...]
Post Office Latest: 1st Quarter Loss A Step Closer to A Massive $65 Billion Bailout (6 Realities You Should Know)
Christmas is typically the Post Office’s strongest quarter, financially. Even though package volume increased by 7% this year, it still wasn’t enough to offset 5% losses in mail. In fact, the Post Office has already lost $540 million in 2018. Postmaster General and CEO Megan J. Brennan even announced that [...]
Delete those inactive emails? No!
Should you email your inactive subscribers? Research from MailChimp has found that inactive subscribers are still likely to purchase your product or service. In fact, one inactive subscriber is worth 32% of an active subscriber—meaning they are still a valuable audience for your business. Inactive email subscribers still see your [...]
Testing Corner: A shopping cart icon test?
Harry and David’s site header—which format substantially increased product sales? This test was conducted during Harry and David’s busiest time [...]
How YETI Uses Database Marketing to Drive Up Sales
Most companies overlook the importance of building a database for marketing. Instead of building a valuable database of prospects, leads [...]
Direct Mail Success: How ZACKS Avoided Costly Blunders in Generating Leads and Sales
Direct mail can produce your highest response at lowest cost per lead or sales. And direct mail is also among [...]
Post Office Latest: 1st Quarter Loss A Step Closer to A Massive $65 Billion Bailout (6 Realities You Should Know)
Christmas is typically the Post Office’s strongest quarter, financially. Even though package volume increased by 7% this year, it still [...]
Delete those inactive emails? No!
Should you email your inactive subscribers? Research from MailChimp has found that inactive subscribers are still likely to purchase your [...]