New Threat: Why Increasing Government Data Regulation Won’t Fix Security Breaches
The politicians are about ready to make a bad situation worse. This time it deals with unintended negative consequences with data legislation. A recent data leak from major credit reporting agency Equifax exposed the names, addresses, birthdates, and social security numbers of 145 million Americans. It was also the latest [...]
7 Powerful Marketing Strategies of the Socialist/Progressive Movement…that Every Business Should Copy Now
I strongly disagree with socialist/progressive economics. It’s wrong and destructive. But they are right about a lot of marketing. The socialist/progressive movement may not be pro-business, but they do have powerful marketing strategies that any entrepreneur, business, marketing director, or President of a company can learn from. Organizing for Action [...]
Content Marketing for Success: 6 Keys to Chevron’s Winning Campaign
Your marketing will achieve higher response when you combine powerful content with direct response copy. I always encourage companies to add value to their marketing…and they achieve better, higher results. One of the best ways is creating a powerful content marketing campaign sent to your database. Take Chevron. They asked [...]
3 Must-Know, Transformational Reasons Direct Mail is Working So Well in an Online World [video]
Direct mail is still one of the best ways to market your product or service...even in an online world. Here are three must-know, transformational reasons direct mail still works. Transformation Reason #1: Transactional data modeling When used with direct mail, this is one of the most targeted and effective [...]
Copy Tip: How to destroy customer trust with one simple mistake
Make sure your prospects are getting the message you intend to send Misunderstandings happen. Sometimes you say one thing, and the other person hears something completely different. While situations like this may lead to some funny TV sitcom plots, it’s completely disastrous if it happens in your advertising campaign. Sometimes, [...]
New Threat: Why Increasing Government Data Regulation Won’t Fix Security Breaches
The politicians are about ready to make a bad situation worse. This time it deals with unintended negative consequences with [...]
7 Powerful Marketing Strategies of the Socialist/Progressive Movement…that Every Business Should Copy Now
I strongly disagree with socialist/progressive economics. It’s wrong and destructive. But they are right about a lot of marketing. The [...]
Content Marketing for Success: 6 Keys to Chevron’s Winning Campaign
Your marketing will achieve higher response when you combine powerful content with direct response copy. I always encourage companies to [...]
3 Must-Know, Transformational Reasons Direct Mail is Working So Well in an Online World [video]
Direct mail is still one of the best ways to market your product or service...even in an online world. Here [...]
Copy Tip: How to destroy customer trust with one simple mistake
Make sure your prospects are getting the message you intend to send Misunderstandings happen. Sometimes you say one thing, and [...]