Bookalog: Maybe the Most Overlooked but Powerful Marketing Tool You Can Use [Video]
To win in your positioning and branding, you must establish yourself as the “expert” or “authority” in your space. With a bookalog, you become the authority: the one who wrote the book! You … your product … and your company … an authority in your niche. And, one of the great [...]
Shocking: Top 10 Headlines Online That Produce the Best Results
A powerful headline can grab your audience and prompt your prospects to click, read, share … and respond as a lead or sale. In fact, a headline is 75% of the success or failure of your campaign. What online headlines produce the best results? There are only 2 things to [...]
Copy Tip: Get Inside the Prospect’s Mind to Address ‘Deal Killers’ [Video]
What is the prospect’s most common questions? Objections? Deal killers? Make a list. Then write a persuasive paragraph or two addressing it and overcome the “deal killers.” Keep that list. You’ll want to use it over and over. For example, I have 10 “deal killers” I always ask myself if [...]
Testing Corner: Subject Line Lesson
It’s critical to test subject lines. The goal of a subject line is to create curiosity about content, to entice your prospect to read it further. Even the most experienced direct response marketer can guess wrong. But the market place is never wrong. Here is a test for an investment [...]
The Top 5 Tech Giants: All Are Integral Players in Direct Marketing
It’s amazing, but the top 5 tech giants are powerfully involved in our direct marketing lives. Four of them very directly: Alphabet, Microsoft, Amazon.com, Facebook – and Apple indirectly. These five tech companies are the most valuable stocks in the U.S. market, and worth nearly $3 trillion collectively in market [...]
Bookalog: Maybe the Most Overlooked but Powerful Marketing Tool You Can Use [Video]
To win in your positioning and branding, you must establish yourself as the “expert” or “authority” in your space. With a [...]
Shocking: Top 10 Headlines Online That Produce the Best Results
A powerful headline can grab your audience and prompt your prospects to click, read, share … and respond as a [...]
Copy Tip: Get Inside the Prospect’s Mind to Address ‘Deal Killers’ [Video]
What is the prospect’s most common questions? Objections? Deal killers? Make a list. Then write a persuasive paragraph or two [...]
Testing Corner: Subject Line Lesson
It’s critical to test subject lines. The goal of a subject line is to create curiosity about content, to entice [...]
The Top 5 Tech Giants: All Are Integral Players in Direct Marketing
It’s amazing, but the top 5 tech giants are powerfully involved in our direct marketing lives. Four of them very [...]