Copy Tip: The EBC Principle: 3 Ingredients to Make Your Copy Dazzle
In the eyes of your best prospects, you can’t afford to be boring. Dull copy doesn’t grab anyone. Drab copy doesn’t add anything to your marketing. This is where the EBC Principle comes in. To get that sale or lead, you need to write with: Enthusiasm Believability Conviction You need [...]
FreedomFest: Amazing Business Investments and Political Conference [Video]
I will be a speaker again at the upcoming FreedomFest conference. I hope you can join me. The event takes place July 19-22, headquartered at the Paris Hotel in Las Vegas. I’ll be with conservative radio and TV personality Larry Elder (the “Sage of South Central”), plus film critic and [...]
Social Media News: Google, Facebook Fight Fake Stories
Google and Facebook are employing more human reviewers to cut down on fake news on their social media sites. They believe the “human touch” will improve the overall quality of online content distribution. They hope these steps will also improve the truthfulness and reliability of their networks. Google takes it [...]
Videolog: Lincoln Continental’s Powerful Direct Mail/Video Campaign
The Lincoln Motor Company’s “See It First” direct mail campaign for the Lincoln Continental won the Irresistible Mail Award and Grand Champion Trophy. The campaign featured 2 key elements that targeted upscale audiences: Exclusivity: They got to see a private showing before the luxury car was available in showrooms. Collectible: [...]
Why Companies Lose Customers When They Bash Trump
Want to lose business? Just bash President Trump. A CEO has a choice to make: Be political or be neutral. A recent survey found that 58 percent of consumers dislike it when a company is political. But 25 percent of Americans (roughly 80 million) have decided to stop, avoid or [...]
Copy Tip: The EBC Principle: 3 Ingredients to Make Your Copy Dazzle
In the eyes of your best prospects, you can’t afford to be boring. Dull copy doesn’t grab anyone. Drab copy [...]
FreedomFest: Amazing Business Investments and Political Conference [Video]
I will be a speaker again at the upcoming FreedomFest conference. I hope you can join me. The event takes [...]
Social Media News: Google, Facebook Fight Fake Stories
Google and Facebook are employing more human reviewers to cut down on fake news on their social media sites. They [...]
Videolog: Lincoln Continental’s Powerful Direct Mail/Video Campaign
The Lincoln Motor Company’s “See It First” direct mail campaign for the Lincoln Continental won the Irresistible Mail Award and [...]
Why Companies Lose Customers When They Bash Trump
Want to lose business? Just bash President Trump. A CEO has a choice to make: Be political or be neutral. [...]