13 Key Strategies to Creating an Effective, Integrated Multichannel Campaign
With over 40 years of helping clients to market their products and dramatically expand their businesses, I have developed several key strategies to creating an effective marketing campaign. The first thing to know is that the foundation of an effective, accountable marketing campaign is direct response marketing. This marketing approach [...]
5 Little-Known Secrets for Using “Floaters” to Dramatically Grow Your Prospect Base and Lift Response
“Pop-ups” have a bad name. And a traditional “pop-up” is easily blocked by a pop-up blocker… For every campaign I create, I use a “floater.” A floater looks like a pop-up. Feels like a pop-up. But it's not. Should you use floaters on your website or landing page? Here is [...]
Copy tip: Don’t go overboard!
Sometimes you need to punctuate your excitement with exclamation points, but be careful not to go overboard. Too many exclamation points make your copy sound cheesy or – even worse – unbelievable. But in other cases, they are needed to change the tone. See how differently these examples read thanks [...]
Testing corner: Can simple changes have a big impact?
Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely overhaul your control piece to create a valuable test. We ran a simple test on a reference website, where the control page displayed a partial reference entry and ended with [...]
Double Your Response With This Direct Mail Strategy
The bookalog is the ultimate sales piece in disguise. It looks and feels like a book…but it’s actually a credibility-boosting direct mail and digital miracle that can skyrocket your response. In this age of skepticism, it is more critical than ever to build trust and credibility. Bookalogs are a powerful way [...]
13 Key Strategies to Creating an Effective, Integrated Multichannel Campaign
With over 40 years of helping clients to market their products and dramatically expand their businesses, I have developed several [...]
5 Little-Known Secrets for Using “Floaters” to Dramatically Grow Your Prospect Base and Lift Response
“Pop-ups” have a bad name. And a traditional “pop-up” is easily blocked by a pop-up blocker… For every campaign I [...]
Copy tip: Don’t go overboard!
Sometimes you need to punctuate your excitement with exclamation points, but be careful not to go overboard. Too many exclamation [...]
Testing corner: Can simple changes have a big impact?
Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely [...]
Double Your Response With This Direct Mail Strategy
The bookalog is the ultimate sales piece in disguise. It looks and feels like a book…but it’s actually a credibility-boosting direct [...]