28% Increase in Sales: Turning Your Website into a Powerhouse
You may be like many marketers who come to me with websites that produce disappointing results…have a confusing checkout process, depressing sales...or, worst of all, are static antimarketing sites that do nothing to encourage sales. Let me tell you how one entrepreneur became a well-oiled ecommerce powerhouse. Dorothy Pryor Rose, [...]
Warning! Lessons From The #MeToo Movement
Social media can create tremendous momentum in creating global awareness and changing culture. It can also take down the reputation of a person or a business. The #MeToo hashtag- which brings attention to the issue of sexual assault against women- is an indicator of how social media is a powerful [...]
Three Copy Formulas to Help Your Sales Soar
When I write or critique a marketing campaign, I find it helpful to follow tested and proven copy formulas to create a winning campaign. You should check your copy now and see if they match any of these response-boosting guidelines. Let’s take a look at just three useful copywriting [...]
10 Powerful Steps to Relationship Marketing to Dramatically Increase Your Sales and Profits
Marketing is all about building relationships. Whether it’s to your database, or to prospects, building a relationship is necessary for success. The starting point of building a relationship is to look at the individual prospect, not to a group of people. Marketing is all about marketing to the individual, not [...]
How to Use Deadlines to Dramatically Increase Your Response
In order to encourage people to respond and not procrastinate, a deadline can be tremendously impactful in increasing response. Whether you’re using direct mail, TV, video, a landing page, Amazon, banner ads or Facebook, deadlines can be extremely powerful in supercharging your response. Whenever I critique a campaign, I look [...]
28% Increase in Sales: Turning Your Website into a Powerhouse
You may be like many marketers who come to me with websites that produce disappointing results…have a confusing checkout process, [...]
Warning! Lessons From The #MeToo Movement
Social media can create tremendous momentum in creating global awareness and changing culture. It can also take down the reputation [...]
Three Copy Formulas to Help Your Sales Soar
When I write or critique a marketing campaign, I find it helpful to follow tested and proven copy formulas to [...]
10 Powerful Steps to Relationship Marketing to Dramatically Increase Your Sales and Profits
Marketing is all about building relationships. Whether it’s to your database, or to prospects, building a relationship is necessary for [...]
How to Use Deadlines to Dramatically Increase Your Response
In order to encourage people to respond and not procrastinate, a deadline can be tremendously impactful in increasing response. Whether [...]