Copy Tip: The Red Dawn Principle (RDP)
In writing great persuasive copy that generates a response, you’ll want to use what I call the “Red Dawn Principle” (RDP). You see, one of my favorite movies is Red Dawn. Not a lot of heavy dialogue, but it creates attention and holds the audience. So does Person of Interest [...]
Testing Corner: Which Facebook Teaser Copy and Headline Worked Best?
Facebook ads are a cost-effective way to get an incredible response. I test hundreds of ads a month for my clients, discovering what works and what doesn't. But you have to create the right copy…something that will grab the attention of prospects who are quickly scrolling through their feeds. Facebook [...]
Why the Failing US Post Office is Hiking Up Rates…and 10 Surprising Realities to Stop the $50 + Billion Bailout and Make Mail Delivery Great Again
President Trump has a historic opportunity to save the American taxpayer from a $50 + billion bailout … and turn the failing Postal Service around and Make Mail Delivery Great Again. The current postal monopoly is dysfunctional. Why? Because of… Politicians Unions The Postal Bureaucracy Hostility and ignorance from all of [...]
How we launched True Religion Jeans: From just a dream to millions in profits
I love turning dreams into reality, taking an entrepreneur and small company and growing it—HUGE! And that’s what my CDMG team and I did with True Religion Jeans. It’s a great story of marketing breakthroughs. You see, True Religion Jeans was unknown when the owner first talked to me. And [...]
TV Direct Response Boom: How You Can Profit
One of the most profitable media available today for high response rates is the use of direct response television. Direct response TV is used to generate leads and sales. It’s also used successfully as a means to push open retail distribution. It has been and continues to be a highly [...]
Copy Tip: The Red Dawn Principle (RDP)
In writing great persuasive copy that generates a response, you’ll want to use what I call the “Red Dawn Principle” [...]
Testing Corner: Which Facebook Teaser Copy and Headline Worked Best?
Facebook ads are a cost-effective way to get an incredible response. I test hundreds of ads a month for my [...]
Why the Failing US Post Office is Hiking Up Rates…and 10 Surprising Realities to Stop the $50 + Billion Bailout and Make Mail Delivery Great Again
President Trump has a historic opportunity to save the American taxpayer from a $50 + billion bailout … and turn [...]
How we launched True Religion Jeans: From just a dream to millions in profits
I love turning dreams into reality, taking an entrepreneur and small company and growing it—HUGE! And that’s what my CDMG [...]
TV Direct Response Boom: How You Can Profit
One of the most profitable media available today for high response rates is the use of direct response television. Direct [...]