Copy Tip: What’s the Big Idea?
The copy that you create for direct mail, digital ads, emails or any other marketing materials should have one common goal: To show your prospect how your product or service will improve his or her life…and to make it so irresistible that he or she is launched into action. But [...]
Testing Corner: Surprising Results for Envelope Tease Copy Test
The success of your direct mail campaign depends largely on your envelope. If your envelope never gets opened...then your direct mail piece or traditional direct mail sales letter never gets read...and never makes a sale. It's critical to create "envelope tease copy" that will get your envelope opened. Here are [...]
2018 Super Bowl Ad Lineup: 10 Things To Know About What Made Viewers Laugh, Cry and Take Action
About 103.4 million people watched Super Bowl 52….significantly fewer than last year’s 111.3 million viewers. The drop in viewership may have been a result of political reasons (2017’s controversy over taking a knee). The Super Bowl is still the most watched television event in America—and one of the most talked-about. [...]
Economic Christmas Wrap-up
Christmas season saw a huge boost in sales in 2017—up nearly 15% from the previous year. Some of the major trends included: mobile shopping and shopping on "Cyber Monday" - which brought in higher sales than Black Friday this year. Here is a breakdown of sales during Thanksgiving-Christmas: $108.2 billion [...]
Four Powerful Email Statistics You Need to Know for 2018
If you send emails to advertise your product or service, it’s critical that you know these four powerful email marketing statistics. They will help you develop and hone your email marketing strategy—and stay keyed into what’s working…and what’s not. Here are four stats to know for 2018: 269 billion business [...]
Copy Tip: What’s the Big Idea?
The copy that you create for direct mail, digital ads, emails or any other marketing materials should have one common [...]
Testing Corner: Surprising Results for Envelope Tease Copy Test
The success of your direct mail campaign depends largely on your envelope. If your envelope never gets opened...then your direct [...]
2018 Super Bowl Ad Lineup: 10 Things To Know About What Made Viewers Laugh, Cry and Take Action
About 103.4 million people watched Super Bowl 52….significantly fewer than last year’s 111.3 million viewers. The drop in viewership may [...]
Economic Christmas Wrap-up
Christmas season saw a huge boost in sales in 2017—up nearly 15% from the previous year. Some of the major [...]
Four Powerful Email Statistics You Need to Know for 2018
If you send emails to advertise your product or service, it’s critical that you know these four powerful email marketing [...]