14 Surprising Steps to Powerful Facebook Response
Facebook can give you great response and profits. It can also be a huge disappointment. But when used correctly, Facebook can be one of the most powerful ways to reach potential customers, expand your reach, and boost response and profits. In order to maximize your efforts in Facebook, use the [...]
The Amazing Power of Bullets: How They Can Dramatically Increase Your Readership, Response, and Results
One of the keys to successful marketing and advertising is understanding the art of creating a bullet. Bullets are sizzling, mouthwatering, irresistible enticements to continue to read or to take action. Bullets can dramatically increase your response and profitability. Most traditional copywriters, editorial writers, and journalists do not understand how [...]
Direct Response Copy Tip of the Week: Hot Words that Boost Response
When writing copy for your marketing campaign, you only have a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. As they read, the copy must continue to arouse their interest. Avoid anemic copy and generalities. For example do not say or [...]
Testing Corner: Surprising Results for Copy Test
Some of my favorite direct marketing tools include magalogs, bookalogs, catalogs, and reportalogs. These formats are great for promoting your product or service. They showcase the item in a magazine layout, which generates interest among consumers or business prospects who would otherwise ignore the marketer’s direct mail. Let’s take a [...]
28 New and Surprising Trends for Marketing Products and Services in 2018
If you’re a president or marketing director who wants to maximize return on your marketing investment and dramatically boost response - and profits- in the coming year, register for my next FREE webinar, “28 New and Surprising Trends for Marketing Products and Services in 2018” on Thursday, December 14th at [...]
14 Surprising Steps to Powerful Facebook Response
Facebook can give you great response and profits. It can also be a huge disappointment. But when used correctly, Facebook [...]
The Amazing Power of Bullets: How They Can Dramatically Increase Your Readership, Response, and Results
One of the keys to successful marketing and advertising is understanding the art of creating a bullet. Bullets are sizzling, [...]
Direct Response Copy Tip of the Week: Hot Words that Boost Response
When writing copy for your marketing campaign, you only have a few seconds to grab the attention of your prospects. [...]
Testing Corner: Surprising Results for Copy Test
Some of my favorite direct marketing tools include magalogs, bookalogs, catalogs, and reportalogs. These formats are great for promoting your [...]
28 New and Surprising Trends for Marketing Products and Services in 2018
If you’re a president or marketing director who wants to maximize return on your marketing investment and dramatically boost response [...]