How FAQs Could Kill Your Response
Frequently Asked Questions (FAQs) have been used on traditional websites almost since the first sites appeared. Typically, you will find FAQs at the top of the navigation or sometimes on the bottom. However, what you might not realize is that most FAQs violate direct marketing rules, depressing results. Here are [...]
Are your customer files complete?
I receive numerous requests from clients and Direct Marketing Update readers to have email addresses appended to their database of customer postal addresses. And in a few cases, clients have asked us to append postal addresses to their email files – it works both ways. It’s an easy process that [...]
Copywriting Supercharger: 3 Formulas that Dramatically Boost your Leads + Sales
When I write or critique a marketing project, I find it helpful to follow tested and proven copy formulas to create a winning campaign. You should check your direct mail, landing pages, email, TV commercials and more to see if they break these rules of maximum response. Let’s take a [...]
Supercharging Online and Traditional Marketing [Best online campaign video of the year]
How can you dramatically increase your online marketing? Here are the 9 components to this successful campaign – an integrated, multi-channel effort. Modeling and Optimized Data Direct Response landing Ads Advanced Social Media Direct Response Video Email Facebook Banner Ads Retargeting And…add traditional marketing – a direct mail magalog – [...]
Testing Corner: Which thank-you email worked best?
Keeping in touch with your customers and expressing your appreciation should be at the top of your to-do list, now that this down economy has sparked such fierce competition. Many marketers accomplish this by offering a discount for future purchases in their thank-you emails. Here’s how a large [...]
How FAQs Could Kill Your Response
Frequently Asked Questions (FAQs) have been used on traditional websites almost since the first sites appeared. Typically, you will find [...]
Are your customer files complete?
I receive numerous requests from clients and Direct Marketing Update readers to have email addresses appended to their database of [...]
Copywriting Supercharger: 3 Formulas that Dramatically Boost your Leads + Sales
When I write or critique a marketing project, I find it helpful to follow tested and proven copy formulas to [...]
Supercharging Online and Traditional Marketing [Best online campaign video of the year]
How can you dramatically increase your online marketing? Here are the 9 components to this successful campaign – an integrated, [...]
Testing Corner: Which thank-you email worked best?
Keeping in touch with your customers and expressing your appreciation should be at the top of your to-do list, now [...]