Direct Response Copy in Your Marketing is Critically Important- Anything Else Will Depress Response
I just finished several successful campaigns that generated powerful, above-average responses. Why so successful? One of the most important keys is the powerful use of direct response copy. Good direct response copy is easy to recognize. Not because it wins an ADDY® or a Clio Award for the agency. But [...]
Black Friday is Friday, November 24th this year. Are You Ready?
The average online shopper spends $380.00 on Black Friday. Email marketing drove 27.3% of all sales. Remember, free shipping is one of the key drives to a sale…shipping costs are a huge response depressant. If you need help with your marketing for Black Friday, call me at 310-212-5727, or [...]
Your Shopping Cart Could Lose 70-80% of Your Orders
I’ll give you a free critique if you want. You should watch my video “Shopping Cart Blunders.” Again, call me at 310-212-5727 or email Caleb at [email protected].
The Best Time of the Year to Market for Highest Response Rates is…?
Historically, with few exceptions, every marketer- leads, sales, donations…B2B or consumer…will see a powerful increase in response and profits in the last week of December and first two weeks of January. I just told my clients using direct mail, start the creative now to be ready. And time is running [...]
Attention Alternative Health Marketers! Must-see Webinar Just For You
On Thursday, October 5th, Caleb and I will have a special webinar for alternative health presidents and marketing directors. It’s called “18 Amazing New Trends for Alternative Health Marketers.” It’s at 11:00 AM PST and you can register here. It’s free. You’ll discover: 4 surprising ways to break the chains [...]
Direct Response Copy in Your Marketing is Critically Important- Anything Else Will Depress Response
I just finished several successful campaigns that generated powerful, above-average responses. Why so successful? One of the most important keys [...]
Black Friday is Friday, November 24th this year. Are You Ready?
The average online shopper spends $380.00 on Black Friday. Email marketing drove 27.3% of all sales. Remember, free shipping [...]
Your Shopping Cart Could Lose 70-80% of Your Orders
I’ll give you a free critique if you want. You should watch my video “Shopping Cart Blunders.” Again, call me [...]
The Best Time of the Year to Market for Highest Response Rates is…?
Historically, with few exceptions, every marketer- leads, sales, donations…B2B or consumer…will see a powerful increase in response and profits in [...]
Attention Alternative Health Marketers! Must-see Webinar Just For You
On Thursday, October 5th, Caleb and I will have a special webinar for alternative health presidents and marketing directors. It’s [...]