Blog

Blog

Blog2025-03-18T13:51:10-06:00
802, 2017

Supercharging Your Response: Profitable Consumer Marketing Strategies and Tactics

By |February 8, 2017|Advertising & Marketing, Case Studies|

As a marketer, you can learn about improving your marketing by seeing what has been super successful for others. Over the years, my advertising and marketing team and I here at CDMG have helped over 400 companies market to consumers and businesses to businesses. From these efforts, we have thousands of [...]

802, 2017

Pre-Roll Profits: The Commercial Before the Video [Video]

By |February 8, 2017|Direct Response TV and Radio, New Strategies and Tactics|

One of the growing media used to target a specific audience is the commercial used before you watch a video: a pre-roll. For example, Google TrueView places the advertising spots in the pre-roll before a YouTube video. You can target your audience with a growing set of variables. I’m doing a campaign right [...]

802, 2017

Case Study of the Week: 1-800-Contacts

By |February 8, 2017|Case Studies|

1-800-Contacts markets contact lenses. This firm wanted to expand their client base by marketing their product to a specific group of employees. There was one major problem: 1-800 Contacts did not have a relationship with them. CDMG’s challenge? We needed to overcome the prospects’ skepticism and create excitement about a [...]

Go to Top